October 17-19, 2018


A New Event for Marketing Leaders

SMPS announces a new learning and networking event for our members and colleagues specifically designed for senior marketing leaders.


The Pinnacle Experience. Reach the peak. Seating is Limited.

The Pinnacle Experience

  • Who
  • What
  • Where
  • When
  • Why
  • Register

The Pinnacle Experience returns in 2018 as THE event for professionals with significant experience (10-15+ years) who serve as the “first chair” for leading their firm’s marketing and business development efforts. This may include CEOs, CMOs, directors, principals, vice presidents, and SMPS Fellows.

Join your colleagues for The Pinnacle Experience.

Stacy Stout, FSMPS, CPSM

Scott Butcher, FSMPS, CPSM
Beth Harris, FSMPS, CPSM
Douglas Parker, FSMPS, CPSM
Gavin Parr
Carla Thompson, FSMPS, CPSM

The Pinnacle Experience is a symposium-style learning opportunity for senior marketing leaders. During this thought-provoking event, you will discuss fresh ideas, exchange unique perspectives with other marketing and business development leaders, and learn about and share inspiring successes. You will be challenged by thought-provoking speakers, addressing a variety of factors associated with setting strategic direction and leading successful firms.

Participants will engage with others as we explore resiliency, strategic planning, technology, and other forward-thinking trends affecting the A/E/C industries. As you leave, you will be armed with innovative tools and smart practices to strengthen your firm and its future while increasing business.

Program topics include:

  • The Evolution and Awakening of the Modern CMO
  • Marketing Technology
  • The Client Experience
  • Resilience: Surviving and Thriving in Today’s Business Climate
  • What Makes A Powerful CMO
  • Marketing Trends to Watch

Conference Location
Four Seasons Dallas at Las Colinas
Dallas, Texas

Click here to make a reservation or call 972-717-0700 (request the Reservations Department).

Room Rate
SMPS has negotiated a great rate at our deluxe host hotel. The resort fee includes premium high-speed internet, access to golf practice facility, golf bag storage, The Sports Club fitness center, three pools on property, tennis/racquet facilities and Well & Being Spa and locker room wet area.

Nightly rate: $210 + $10 resort fee (plus applicable taxes). The rate is available three days pre/post the event, based on availability.

Reserve your room before September 21, 2018. The hotel will sell out (we’re not kidding).


Program Logistics
October 17
Registration 3-6pm
Welcome reception 6-8pm

October 18
Breakfast 7:30-8:30am
Program 8:30am- 4:30pm (lunch provided)
Thursday evening networking event 6pm

October 19
Breakfast 7:30am-8:30am
Program 8:30am- 2:00pm

Our speakers and program details will be announced later this spring.


“The opportunities for business development and marketing professionals to be leaders in our companies and in the industry are more than ever before. The Pinnacle Experience challenged me to stretch my mind in new ways to understand how to capitalize on some of those opportunities.”

-David Werking, FSMPS, CPSM
Business Development Manager, ERMCO, Inc.

“There are so many challenges and opportunities we face as we look to the future of our industry. I truly enjoyed being able to engage with my peers in a think tank setting and discuss how we adapt to meet them and build resilient firms. I’ve always advocated for the important role marketing plays in the success of a firm.

The Pinnacle Experience not only reinforced this, but gave me the tools and data to expand my thinking with tangible takeaways.”

-Sarah Hoff
Owner / Principal Consultant, Hoffhaus Creative

Registration is now open:

Registration Rates*
Early-bird: $745 (ends September 21st)
Regular: $835
Fellows: $650

Click here to register >>

*Your registration fee includes learning materials, receptions, hot breakfast, lunch, coffee breaks on Thursday and Friday, and the Thursday-evening meal.

If you have any questions, please contact [email protected].


“The Pinnacle Experience challenged me to stretch my mind in new ways…”

-David Werking, FSMPS, CPSM

“The Pinnacle Experience… gave me the tools and data to expand my thinking with tangible takeaways.”

-Sarah Hoff

A Recap of The Pinnacle Experience 2017

The inaugural event in 2017 was a thought-provoking learning and networking opportunity for the participants. You can download the post-event report to utilize the knowledge shared and appreciate the experience. We encourage you to share this with your colleagues.