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Rethinking Business Development

August 12, 2020

If 2020 has taught us anything, it’s to expect the unexpected. This pretty much applies to all the societal norms to which we’ve become accustomed, and certainly to business norms, as well. In business development, Read More

Launch Your Thought Leadership Program in Four Steps

June 18, 2020

As marketers, you know that it’s not only what you do, but how you promote it, that builds more business. And while your firm may have a strong portfolio that demonstrates your track record with Read More

SMPS Member Caroline Hinrichs

December 17, 2019

In our member spotlight, Caroline Hinrichs takes time out of her busy day to sit down with SMPS. Caroline, who works for HOK as director of business development of Experience Design, shares the rewards of Read More