Browsing the 'promotional activity' tag archive
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March 15, 2023
For many marketers, social media, and the ever-increasing space it inhabits in our daily lives often makes it challenging to switch gears between perusing LinkedIn looking for inspiration to drafting captions based on a technical Read More
Using Behavioral Science To Strengthen Your Brand
December 21, 2021
Branding is the process of giving meaning to specific organizations, companies, products, or services by creating and shaping an idea in customers’ minds, both in a practical (the shoe is lightweight) and emotional way (the Read More
How 1 Case Study = 3 Wins
January 21, 2021
A/E/C firms continually look for ways to differentiate themselves. Case studies can provide an important step toward achieving that goal. Turbocharge your project profiles to create compelling case studies. Use them to highlight your strategic Read More
How To Implement a Team Writing Process
May 7, 2020
As with most creative endeavors, writing can seem magically pulled from thin air to blossom on paper on its own. But writers know that’s not quite how it works, and definitely not while writing as Read More
Employing Guerrilla Marketing To Energize Promotional Activities
November 13, 2018
Guerrilla marketing has been around for a long time now. We’ve all seen flash mobs and giant melting ice cream cones appear overnight. We know about these campaigns mainly because of social media, and because Read More