Renowned business trainer Kate Zabriskie said, “The customer’s perception is your reality.” This is what many A/E/C firms lose sight of—client perception. Experiences aren’t shaped through individual interactions, but the
If 2020 has taught us anything, it’s to expect the unexpected. This pretty much applies to all the societal norms to which we’ve become accustomed, and certainly to business norms,
Client Experience (CX) is a hot buzzword in A/E/C today. In layman’s terms, CX is the experience a client has while working with you—looking beyond the products or services you
© 2023, Society for Marketing Professional Services®. All Rights Reserved. | Privacy/Terms | Sponsor | DEI | Member Directory
