Spotlight on Certification: Sierra Segrest
April 24, 2023
Name: Sierra Segrest, CPSM
Title: Marketing Manager
Firm: Armstrong Consultants, a Lochner Company
SMPS Chapter: Colorado
News you’d like to share: Since the acquisition of Armstrong Consultants by Lochner, announced December 2022, I have been presented with numerous opportunities to advance my career. Working alongside a larger team of experts has allowed me to collaborate on a wider variety of projects and expand my knowledge and skills. In addition, I have been entrusted with new leadership roles and responsibilities. Overall, this acquisition has provided me with the chance to step out of my comfort zone, tackle new challenges, and advance my career.
In addition to the acquisition, Armstrong is also celebrating its 50th anniversary in 2023. Armstrong’s 50th anniversary has provided an excellent opportunity for our marketing team to showcase the company’s longevity and success. Alongside the acquisition, we have used the anniversary to generate excitement and engagement with our brand. Our marketing campaign has included a range of initiatives, such as an informative video, social media posts, rebranding proposals, charitable donations, customized jackets for our team, and unique client gifts. We are also organizing a company retreat/celebration to mark this special milestone. This has been an exceptional marketing task that has had a significant impact on our company’s growth and success.
Number of years in the A/E/C industries: 5.5 years
How has SMPS helped you in your career? SMPS has acted as a mentor throughout my career by offering access to training opportunities, and the latest industry trends and best practices. By attending the Southwest Regional Conference and utilizing online resources, I’ve been able to network with industry experts, expand my knowledge, and take on new challenges and opportunities in my career. SMPS has been an invaluable resource in my professional growth and development.
Helpful hint to share with your fellow SMPS members: Continuous learning and growth are crucial to success in an ever-changing world and industry. It’s essential to not only adapt to change but also be a leader in driving change. An example of how the marketing industry is evolving is the rise of artificial intelligence (AI) in data gathering, content creation, and graphic design. This technology has the potential to revolutionize the way we market in the A/E/C industries, and it’s up to marketers to take the lead in preparing technical professionals for this shift.
Tell us something we would be surprised to learn about you: In addition to my career as a marketer, I also hold my Colorado real estate license. I’m constantly seeking to expand my skill set, and I found that learning how to buy and sell homes can be particularly beneficial.
What I did at work yesterday: One of the things I appreciate most about my firm is the diversity of tasks that I work on every day. Each task presents a unique level of fulfillment, which keeps things interesting. Yesterday was no exception, as I was able to complete a variety of tasks, including finalizing a proposal, improving a client’s website, organizing conferences, and meeting with marketing leadership to discuss the acquisition transition.
As a CPSM, how has certification benefitted you? Earning my CPSM certification has not only increased my credibility and garnered respect from others in my field, but it has also boosted my confidence in my abilities. As a CPSM, I’m committed to ongoing professional development, which demonstrates my dedication to staying current in the A/E/C marketing field. This dedication has earned me the respect and trust of my colleagues, peers, and clients. Additionally, the CPSM certification sets me apart from others in the industry, giving me a competitive advantage and positioning me as a leader in the field.