San Diego, CA−The Society for Marketing Professional Services (SMPS), the premier A/E/C marketing and business development association, announced the Big Reveal to over 1,000 attendees at SMPS Build Business 2018, in San Diego, California.
“We’re proud to unveil the refreshed SMPS brand, which includes a new brand identity, brand messaging, and member-focused website,” stated SMPS Vice President of Marketing Josh Miles.
The refreshed SMPS brand signals a renewed and re-energized commitment to amplifying marketing’s influence across the A/E/C industries. The SMPS website has been completely redesigned and reorganized to make it faster and easy to use.
“As the A/E/C industries continue to grow and evolve, we must challenge ourselves as marketers to provide leadership and vision for the future. And SMPS will be by your side, every step of the way,” shared Josh Miles.
As savvy marketers know, a brand is so much more than just a logo or website. But here are a few things SMPS had in mind in the development of their new brand identity:
The new SMPS logo features a bold, professional, and friendly typeface
The “underscore” emphasizes the importance and influence of marketing in the A/E/C industries
“Revolution Orange” reflects the energy and passion of SMPS and its members
With more than 7,100 members across the United States and Canada, SMPS is Transforming Business Through Marketing Leadership.
Please visit the new smps.org to learn more about SMPS.
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About SMPS—the Society for Marketing Professional Services
Business Transformed Through Marketing Leadership.
The Society for Marketing Professional Services (SMPS) is the only organization dedicated to creating business opportunities in the A/E/C industries. With more than 7,000 members, SMPS provides leadership and professional development programs, industry research, business-building events, and vital marketing resources. Through SMPS, A/E/C professionals in North America tap into powerful networks to form project teams, secure business referrals and intelligence, and benchmark performance. The Society is committed to validating the practice of marketing and business development as essential to the success of all professional services firms.
