SMPS HQ Bolsters Team With the Arrival of Marci Thompson as Chief Growth Officer
April 7, 2020
The new hire strengthens the Society’s commitment of focusing on growth strategies and providing top-tier educational programs
Alexandria, VA (April 7, 2020) – The Society for Marketing Professional Services (SMPS) is pleased to announce that Marci Thompson has rejoined the Society to serve as chief growth officer. Ms. Thompson will offer strategic direction for the future of member engagement and learning. Thompson draws on a career’s worth of strong experience curating and designing education and learning experiences.
Thompson brings an in-depth background of educational development within the A/E/C and association arenas. She previously served as chief learning officer of Zweig Group, a leading research, publishing, and advisory services resource for firms in the A/E/C industries. Before joining Zweig, she held the position of chief learning officer at SMPS, where she revolutionized the learning programs, significantly grew training revenues, and expanded learning opportunities for members.
“Marci has been a leader in creating top-tier educational programs and growth strategies in A/E/C. We’re excited for Marci to rejoin SMPS in an entirely new role for the organization. The role of chief growth officer, which exemplifies the Society’s forward-thinking, will be executed by Thompson’s strong leadership and insights into growing the success of and elevating A/E/C marketing and business development,” said Tina Myers, CAE, deputy chief executive officer for SMPS.
Ms. Thompson is honored to return to SMPS, adding, “The future is now and that is my focus.”
Ms. Thompson will focus on growing the Society’s revenue strategies including membership, professional development, continuing education, and more.
Ms. Thompson studied Social Work at Bowie State University, an alumnus of Seth Godin’s altMBA leadership program and holds certificates in Association Management, the Business of Meetings and e-learning Instructional Design.
Business Transformed Through Marketing Leadership: The Society for Marketing Professional Services (SMPS) is the only organization dedicated to creating business opportunities in the A/E/C industries. With more than 7,000 members, SMPS provides leadership and professional development programs, industry research, business-building events, and vital marketing resources. Through SMPS, A/E/C professionals in North America tap into powerful networks to form project teams, secure business referrals and intelligence, and benchmark performance. The Society is committed to validating the practice of marketing and business development as essential to the success of all professional services firms. To learn more, visit smps.org.