SMPS Foundation survey: How are A/E/C firms using marketing technology?
October 18, 2018
Take the SMPS Foundation Martech Survey for a chance to win a Starbucks gift card!
Marketing technology (martech) is changing what marketers do. The big question is: Are marketers in our industries ready?
Martech tools help brands connect with customers, allow for deeper understanding and engagement, and promote communication with target audiences. As the A/E/C industries begin to harness these powerful systems and advanced platforms to execute and analyze modern marketing campaigns, how are marketing departments transforming to leverage them? And how does the martech skillset differ from traditional marketing and BD in the A/E/C industries?
The SMPS Foundation is partnering with students from Southern Illinois University – Edwardsville’s master of market research program to conduct research on how A/E/C firms are using marketing technology. Consider sharing your expertise and valuable feedback by taking our important survey. Survey results will be shared in an upcoming SMPS Foundation report.
Those who complete the survey will be entered for a chance to win one of 25 $10 Starbucks gift cards!