SMPS Foundation Research

Help Select the Next SMPS Foundation Research Topic
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SMPS Foundation News

Help Select the Next Research Topic

This year the SMPS Foundation’s board of trustees decided to focus our efforts on selecting a research project for 2017-2018 that will benefit both our members as well as the A/E/C industries. After much deliberation and input from a variety of sources, we narrowed down our research to the following topics:

Topic #1: Artificial Intelligence in the A/E/C Industries: Understanding the latest developments in the use of artificial intelligence in the architecture, engineering, and construction industries.

Topic #2: Exploring Client Decision-Making Behavior: Understanding the neuroscience behind decision-making and how it can be applied to marketing and business development.

Topic #3: Artificial Intelligence in Marketing and Business Development: Understanding the latest developments in the use of artificial intelligence in marketing and business development-related professions.

Now we need your assistance in picking the research topic we should fund this year. We are asking member to participate in our new text messaging service to vote and concurrently make a contribution.

If you choose to participate, simply text either TOPIC#1, TOPIC#2, or TOPIC#3 (all together, no spaces) for the research topic you prefer to 703-991-6181, and you can make a donation for as little as $5. If you would prefer to donate to the general fund, there is the option for that as well.

The money donated is not tied to your mobile phone carrier, rather, it is directly set up with the bank card of your choosing. The selected topic will be revealed during the business meeting at Build Business in Indianapolis.

Thank you for supporting the SMPS Foundation and don’t forget to text now to choose your preferred topic.

—Carolyn

SMPS Foundation President Carolyn Ferguson, FSMPS, CPSM, is owner of WinMore Marketing Advisors. She can be reached at carolyn@win-more.com or 713.305.8163. Follow her on Twitter @carolynferg.