SMPS Awards SMPS Inland Empire as the 2021 Grand-Prize Chapter Winner
SMPS Inland Empire has been recognized for rising during the COVID-19 global pandemic.
Alexandria, VA (August 6, 2021) – The Society for Marketing Professional Services (SMPS) is pleased to announce that SMPS Inland Empire has been recognized as the 2021 Pivot & Focus Grand-Prize Winning Chapter. The chapter was honored at Build Business 2021, the SMPS annual conference, during the Evening of Excellence on Thursday, August 5, 2021.
At the outset of the SMPS Inland Empire programming year, the stage was set to the theme RISE. The guiding principle, “RISE TOGETHER,” would become even more important in the months to come as the board created a culture of positivity and inclusion that was embedded in every chapter decision. The initial “Model for Excellence” during planning was: 1)increase regional awareness, 2) boost attendance at all events, and 3) experience membership growth.
When the chapter had to quickly pivot and respond to their members’ needs, SMPS Inland Empire offered bi-weekly, virtual programming, free of charge to all. SMPS Inland Empire decided to position the chapter as a “people first” organization that could be a positive light in a dark situation. The chapter’s virtual programs were insightful in helping attendees navigate the changing environment by offering tips that could be implemented immediately. Over the course of eight events, SMPS Inland Empire had 970 registrations and added 497 to its mailing list.
Shannon Stewart, CPSM, past-president of SMPS Inland Empire, said, “As the smallest and youngest chapter to ever capture the grand prize award, I am so proud of the hard work our board has put in. SMPS Inland Empire is a consistent leader in new ideas, creative approaches to programming, and finding ways to establish a personal connection with members and future members.”
The new Pivot & Focus Chapter Awards honor chapters that effectively managed their chapter operations, programming, and membership while dealing with the impact of the pandemic. This year’s awards recognize how chapters faced the challenges of 2020 by being creative and flexible.
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Business Transformed Through Marketing Leadership: The Society for Marketing Professional Services (SMPS) is the only organization dedicated to creating business opportunities in the A/E/C industries. With almost 7,000 members, SMPS provides leadership and professional development programs, industry research, business-building events, and vital marketing resources. Through SMPS, A/E/C professionals in North America tap into powerful networks to form project teams, secure business referrals and intelligence, and benchmark performance. The Society is committed to validating the practice of marketing and business development as essential to the success of all professional services firms. Learn more about SMPS at smps.org.
