SMPS Advances: February 2020

February 19, 2020


To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets in person at least four times each fiscal year to fulfill its responsibility of governing the Society and advancing the strategic needs of our members, the organization, and the A/E/C marketing profession. The meeting typically also includes the SMPS Foundation president and the senior management staff.

Our volunteer leaders and senior staff met in February in conjunction with the Pacific Regional Conference. This was their second meeting of the new fiscal year, which began on September 1. Key discussion topics included the following:

  • Review of the strategic plan
  • Review of our financial performance
  • SMPS Fellows program
  • Membership marketing and engagement
  • Conferences (Build Business, The Pinnacle Experience, Chapter Leadership Symposium)
  • Incorporating the regional conferences
  • Update on our marketing initiatives
  • Development of the CPSM program and the role delineation survey
  • Formed three new task forces: 50th Anniversary, Diversity & Inclusion, and HQ Office Space
If you have any questions regarding these matters or the Society’s board meetings, please contact SMPS Chief Executive Officer Michael V. Geary, CAE, at