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389 Search results for 'pivot and focus'

Using Behavioral Science To Strengthen Your Brand

December 21, 2021

Branding is the process of giving meaning to specific organizations, companies, products, or services by creating and shaping an idea in customers’ minds, both in a practical (the shoe is… Read More

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December 20, 2021

…needed to be different than any they’d done before, as it was a year unlike any experienced before. Despite the challenges of 2020, the company decided to focus on “silver… Read More

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December 20, 2021

…Push Comes to Pull 20 Using Behavioral Science To Strengthen Your Brand 22 Navigating a Social World as a Marketer 21MARKETER DECEMBER 2021 crafting a proposal presentation, focus on creating… Read More

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December 20, 2021

…been a long time since competition was only focused on who was in the neighborhood. While relationships are still king during competition, technology has opened the door for firms on… Read More

Gratitude in the Midst of Chaos

December 17, 2021

…needed to turn my focus away from the chaos and onto gratitude. On behalf of my fellow trustees, the SMPS Foundation is so very grateful for every gift received—no matter… Read More

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Membership 2020 21

December 14, 2021

…co-chairs, one person can focus on recruitment while the other focuses on retention. This helps with the division of work. These individuals should work closely together. ƒ Know your numbers!… Read More

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Education And Programming 2020 21

December 14, 2021

…2.SMART PRACTICE RECOMMENDATION The most successful chapters include programs focused on both junior and senior levels as well as addressing the needs of both marketing and business development. Creating a… Read More

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CPYCriteria2022final

October 28, 2021

…know the nominee and to better understand their focus and strategy for the year that made a monumental positive impact on your chapter. In a total of 5 pages or… Read More

Putting Thought Into Thought Leadership

October 25, 2021

…the new selling.” Content marketing focuses broadly on using content to educate prospects—answering their questions, helping them do their jobs, and, ultimately, helping firms win business. Thought leadership is a… Read More

The More Things Change

October 25, 2021

…marketplaces. Almost every time I hear or see these evolutionary methods, I notice the same misguided focus. I’m referring to the purely internal or outgoing (our perspective), as opposed to… Read More