Saved Schedule


03:00 - 06:00

SMPS welcomes you to The Pinnacle Experience and the beautiful Four Seasons Hotel, an urban resort in downtown St. Louis. If you arrive earlier in the day, consider treating yourself at the on-site spa. (Don’t forget that St. Louis is on Central Daylight Time.)

06:00 - 08:00
Welcome Reception

Enjoy drinks and hors d’oeuvres, meeting colleagues, and reconnecting with friends, while appreciating the rooftop vista of the Gateway Arch and the newly renovated Jefferson National Expansion Memorial. Afterwards, you can continue to network in the Cielo Bar, take a calculated risk at the adjoining casino, or walk to other establishments in nearby Laclede’s Landing.

01:00 - 02:30
Digital Technology: Trends That Will Impact Your Firm

Customer experience is regarded as the primary way for organizations to differentiate themselves from competitors in 2017, but data capabilities aren’t developing fast enough. Moving beyond traditional levers of business transformation to create an experience-focused company culture will result in successfully delivering differentiated customer experiences. This presentation will explore digital trends, followed by a facilitated discussion about implications for A/E/C marketing and our customer experience.

Presented by: Stefan Tornquist, Vice President of Research, Econsultancy.

02:30 - 03:00
Beverage & Technology Break

For this break, you’ll have 30 minutes to catch-up on any pressing office matters (or take a breather on the terrace).

03:00 - 04:30
Case Study: Winning the Big Pursuit

How did they do that? Chasing the whale project or customer has its risks and certainly lots of rewards. You’ll hear an example of a successful effort to convert an existing customer into a long-term and significant partner.

04:30 - 05:00
Wrap-up Discussion

Our facilitator will gather from you the top learning take-aways of the day.


Enjoy dinner and cocktails (or preferred drink) at an iconic St. Louis Restaurant. If you’ve come all this way, you have to get out of hotel to see the city, right? 

08:00 - 08:30
Breakfast & Networking

Good morning, and welcome to day two. Before you fill your mind, enjoy a hot breakfast, hotter coffee, and sizzling conversations with your new friends.

08:30 - 09:00
Welcome & Opening Activity

Let’s get to know each other, shall we? Our facilitator will lead an exercise to help solidify our relationships and to build a level of throughout the event.

09:00 - 10:30
Building Resilience: Proactive Brand and Marketing to Drive Thriving Practices

This session will show how stress impacts firms (and people) in different ways. Best-of-class firms design and integrate their culture, services, operations, finances, brand and marketing to build truly resilient organizations that can thrive despite the inevitable ups and downs in a rapidly changing marketplace.

Presented by Bob Fisher, Principal, DesignIntelligence and the Design Futures Council.

10:00 - 10:45
Beverage & Technology Break

It’s just 15 minutes, but you’ll have time to grab a cup of coffee and quickly check your office email, if you desire.

10:45 - 12:00
Beyond the Numbers: Planning for the Future

This interactive session will introduce several emerging and potential strategic issues, both external to and within the A/E/C industries. You’ll have the opportunity to discuss, prioritize, and identify the implications of key issues for strategic marketing. The session will wrap by identifying and sharing strategic options for responding to the key issues. This approach will provide participants with tools and experience in identifying and analyzing potential strategic issues and practice in responding proactively to them.

Presented by: Dr. Andy Hines, Program Coordinator, University of Houston Graduate Program in Foresight.

12:00 - 01:00

There’s no program planned so you can relax and enjoy a fabulous lunch prepared by the Four Seasons culinary team.

Final Remarks

Thank you for participating in the inaugural The Pinnacle Experience.

08:00 - 08:30
Breakfast & Networking

Start day three with a filling breakfast and reminisce about the previous day and evening.

08:30 - 09:00
Day-Two Review

A quick review of day two will help set the stage for today.

09:00 - 10:30
The Neuroscience on Innovation

We will get our brains charged up with an in-depth exploration of how the one of the largest and most complex organs in the human body reacts to and affects innovation. The discussion will discover the implications for our marketing efforts, the customer experience, and the services our firms offer.

Presented by: Jeff Hurt, Executive Vice President, Education and Engagement, Velvet Chainsaw.

10:30 - 10:45
Beverage & Technology Break

This is a quick break to get a beverage and respond to those pesky text messages.

10:45 - 12:00
Hack-a-thon: Solving Your Problems

As we promised, this experience isn’t all lecture like the good old days of college. We’ve set aside time to solve any emerging or current issues that were identified during the earlier parts of the conference. We want you to go home with ROI solutions.

12:00 - 01:30
Closing Keynote with Lunch

We will conclude the conference with inspirational stories about a transformed business through marketing leadership. (Hotel checkout time is noon, but we will make arrangements to care for your luggage.)  

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