MARKENDIUM, also known as the SMPS Body of Knowledge (BOK), is the comprehensive educational resource for the successful practice of marketing and business development in the A/E/C industry.
A/E/C Marketing Fundamentals: Your Keys to Success
Whether you are new to the A/E/C community and working on your very first job or you are a more seasoned professional who is taking on marketing responsibilities for the first time, you will find "A/E/C Marketing Fundamentals: Your Keys to Success' a useful introduction to marketing basics.
Marketer Magazine Subscription
Marketer is the Society's award-winning bimonthly journal, reporting on current business development and marketing practices, issues, and trends. Articles are contributed by industry practitioners and experts.
A/E/C Business Development...The Decade Ahead
The SMPS Foundation conducted primary research to probe the behaviors of both buyers and sellers of A/E/C services.
2016 Fellows Study
report reflects the observations and prognostications of some of the design and construction industry's most insightful individuals.
Hit Rates Report
Measuring the success of sales and marketing efforts is a hot topic in the A/E/C industries and often calls for an evaluation of hit rates.
"Blueprints: Guides for Marketing and Business Development Departments in the A/E/C Industry" is an interactive PDF containing model marketing/BD departments.
Positioning, Pivoting, and Progressing: A Recap of The Pinnacle Experience 2017
During the two-and-a-half-day symposium, there were so many great speakers and insights that SMPS has compiled some from each presentation in this recap.