Positioning and Differentiation in AEC Marketing 2023
Marketing is often one of the most controversial business components in professional services firms. Many question the value of marketing in fields that are often heavily relationship sales driven. Branding as a discipline is frequently lumped in with marketing and suffers from the same jaded view. It is important, however, for organizations to realize how much broader branding is than marketing or promotions.
SMPS first published Blueprints in 2012. Since then, a lot has changed in the A/E/C and business worlds. To grow and sustain business, A/E/C companies need marketers and business developers who think strategically and can help identify and win long-term work. That’s where Blueprints 3.0 comes into play.
Theory Into Practice: The Neuropsychology of Influence and Decision-Making
The long-awaited follow-up to one of our most popular publications, The Neuropsychology of Influence and Decision-Making (2018), is now available. In our newest publication on this topic, we review the suite of notable psychological concepts of which marketing professionals should be aware due to shifting consumer attitudes and decisions, including our clients.
2020 SMPS Marketing Communications Awards Finalist Book
SMPS has published an MCA Finalists Submissions Book, including the Award of Excellence and Merit winners from the 2020 MCA competition. Limited quantities available, purchase now while supplies last. Please note that shipment may take up to two weeks.
2019 SMPS Marketing Communications Awards Finalist Book
For the first time ever, SMPS has published an MCA Finalists Submissions Book including the Award of Excellence and Merit winners from the 2019 MCA competition. Limited quantities available, purchase now while supplies last.
Marketer Must-Reads e-book: Remote Work and People Management
These definitive articles from Marketer offer best practices on working from home—looking at technology, leadership, and team collaboration. Sponsored by CCS International.
Marketer Must-Reads e-book: Focus Forward
These definitive articles from Marketer offer best practices on shifting to a new way of doing business to stay ahead.
Marketer Must-Reads e-book: Culture
These definitive articles from Marketer offer insights into creating a dynamic company culture that attracts top talent.
Marketer Must-Reads e-book: Client Experience
These definitive articles from Marketer offer insights on how CX can help your firm create value for customers, retain their loyalty, and win more work.
Marketer Must-Reads e-book: Proposals
These definitive articles from Marketer offer insights to increase your firms chance of making the shortlist and winning work.
Marketer Must-Reads e-book: Business Development
These definitive articles from Marketer offer best practices for developing business and moving your firm forward successfully.
Marketer Must-Reads e-book: Digital Marketing
These definitive articles from Marketer offer all you need to know on marketing in today’s digital age.
Marketer Must-Reads e-book: Leadership
These definitive articles from Marketer offer insights to help you elevate your role as a marketer and get a seat at the table.
Marketer Must-Reads e-book: Thought Leadership
These definitive articles from Marketer offer thought leadership best practices to elevate your firms visibility as experts in front of clients and prospects.
Marketer Must-Reads e-book: Social Media
These definitive articles from Marketer offer best practices to help your firm engage with clients and prospects across online platforms.
Marketing 2022: A Survey Exploring Current and Future A/E/C Marketing Practices
What will marketing look like in three years? In early 2019, SMPS surveyed its members, receiving 330+ responses. This report looks at impactful industry survey results highlighting current and anticipated marketing practices, top marketing approaches and trends, and necessary marketing and BD skills.
Please note that the Kindle versions are available. The hardcopy book-set and paperback six individual Domain books are sold out. MARKENDIUM, also known as the SMPS Body of Knowledge (BOK), is the comprehensive educational resource for the successful practice of marketing and business development in the A/E/C industry. The book-set is recommended Certified Professional Services Marketer (CPSM) study material.
Domains of Practice
The six Domains of Practice form the foundation of the SMPS certification program. When you earn the Certified Professional Services Marketer (CPSM) designation, you position yourself as an expert committed to the highest standards of professional excellence. In this guide, youll find the skill sets and knowledge areas needed for each domain of practice. The guide can be used to advance your career and build your business.
A/E/C Marketing Fundamentals: Your Keys to Success
Whether you are new to the A/E/C community and working on your very first job or you are a more seasoned professional who is taking on marketing responsibilities for the first time, you will find "A/E/C Marketing Fundamentals: Your Keys to Success' a useful introduction to marketing basics.
This handbook contains necessary information about the Certified Professional Services Marketer (CPSM) examination.
CPSM Study Guide
The Study Guide is designed to help CPSM candidates gain an understanding of the topics covered on the examination. This study guide will be delivered to your SMPS account as a pdf download. Log in at smps.org and visit my account, my downloads.
A/E/C Business Development...The Decade Ahead
The SMPS Foundation conducted primary research to probe the behaviors of both buyers and sellers of A/E/C services.
2016 Fellows Study
report reflects the observations and prognostications of some of the design and construction industry's most insightful individuals.
Hit Rates Report
Measuring the success of sales and marketing efforts is a hot topic in the A/E/C industries and often calls for an evaluation of hit rates.
Positioning, Pivoting, and Progressing: A Recap of The Pinnacle Experience 2017
During the two-and-a-half-day symposium, there were so many great speakers and insights that SMPS has compiled some from each presentation in this recap.
Positioning, Pivoting, and Progressing: A Recap of The Pinnacle Experience 2018
During the second annual symposium, there were so many great speakers and insights that SMPS has compiled some from each presentation in this recap. Author: Holly Bolton, FSMPS, CPSM
The Pinnacle Experience 2019 Recap Report
A recap of the third annual The Pinnacle Experience, covering the exclusive learning and networking event that brings together senior marketing and business development professionals working for A/E/C firms of all sizes and capabilities. In 2019, the event focused on “Reinventing Yourself.” Read about the impact that the speakers and sessions had on the symposium attendees. Author: Holly Bolton, FSMPS, CPSM