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MARKENDIUM

MARKENDIUM, also known as the SMPS Body of Knowledge (BOK), is the comprehensive educational resource for the successful practice of marketing and business development in the A/E/C industry.

Full Series: $120.00
Indiv. Books: $29.00 ea.
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A/E/C Marketing Fundamentals: Your Keys to Success

Whether you are new to the A/E/C community and working on your very first job or you are a more seasoned professional who is taking on marketing responsibilities for the first time, you will find "A/E/C Marketing Fundamentals: Your Keys to Success' a useful introduction to marketing basics.

Paperback: $45.00
Kindle: $14.49
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Marketer Magazine Subscription

Marketer is the Society's award-winning bimonthly journal, reporting on current business development and marketing practices, issues, and trends. Articles are contributed by industry practitioners and experts.

Member: $0.00
Non-Member: $115.50 annually
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A/E/C Business Development...The Decade Ahead

The SMPS Foundation conducted primary research to probe the behaviors of both buyers and sellers of A/E/C services.

Members: $39.99
Non-Members: $49.99
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2016 Fellows Study

report reflects the observations and prognostications of some of the design and construction industry's most insightful individuals.

Members: $0.00
Non-Member: $24.95
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Hit Rates Report

Measuring the success of sales and marketing efforts is a hot topic in the A/E/C industries and often calls for an evaluation of hit rates.

Member: $0.00
Non-Member: $24.95
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Blueprints

"Blueprints: Guides for Marketing and Business Development Departments in the A/E/C Industry" is an interactive PDF containing model marketing/BD departments.

Member: $0.00
Non-Member: $295.00
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Positioning, Pivoting, and Progressing: A Recap of The Pinnacle Experience 2017

During the two-and-a-half-day symposium, there were so many great speakers and insights that SMPS has compiled some from each presentation in this recap.

Member: $0.00
Non-Member: $9.95
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