Marketer Online

Stay current. Newest posts in each category.

Membership

SMPS Member Kim Pipkin

From the President

Living in a Spirit of Gratitude

SMPS Foundation

A Last Look Back, Then Ahead

Marketing

Celebrating Women’s History Month

Business Development

The DBE Program: What the Firms Have To Say

Society News

In Memoriam

Check out Society News & Updates

What’s Your 100-Mile Race?

February 11, 2021

  This past weekend, my brother-in-law completed a 100-mile run in under 24 hours (22 hours, 29 minutes, to be exact!). While I can’t answer the “why” question you’re surely asking, the reason I’m sharing Read More

How to be a Pro Troublemaker who Leads through Uncertainty

February 9, 2021

How to be a Pro Troublemaker who Leads through Uncertainty – Stefanie Krievins

Transitioning Personal Networks Into Business

January 29, 2021

The next generation of A/E/C professionals is an impressive wave of talent. They’re diverse, well-educated, and altruistic, with a personal network seamlessly connected with technology. They’re eager to advance their careers and change the world Read More

How Podcasts Get More Referrals and Clients

January 29, 2021

The novel coronavirus has done nothing if not show us the power of making connections virtually and doing so successfully. Working at home, most of us now reach out electronically in place of face-to-face meetings, Read More

Setting a Baseline To Measure Trends

January 29, 2021

In the A/E/C world, business is dynamic, constantly evolving, innovating, and adjusting. As marketers, we want to help our firms stay on the leading edge of the market so we can continually position our services Read More

SMPS Advances: January 2021

January 21, 2021

To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets at least four times Read More

How 1 Case Study = 3 Wins

January 21, 2021

A/E/C firms continually look for ways to differentiate themselves. Case studies can provide an important step toward achieving that goal. Turbocharge your project profiles to create compelling case studies. Use them to highlight your strategic Read More

SMPS HQ Office Move

January 15, 2021

  Same city, different location! On February 1, 2021, SMPS HQ moved. Our new address is: SMPS 625 N. Washington Street Suite 302 Alexandria, VA 22314-1936 Please use this address going forward for all correspondence. Read More

Resilient Leadership

January 11, 2021

Welcome to 2021. Upon opening my eyes on January 1, I was really hoping that someone had waved a magic wand and life had returned to pre-COVID ways. Of course, that didn’t happen, and life Read More

SMPS DEI Task Force: Marching Into 2021

January 8, 2021

In February 2020, the SMPS board approved the creation of a task force to suggest initiatives and strategic objectives to increase awareness of and support for diversity, equity, and inclusion for our membership, the marketing Read More