Marketer Online

In our member spotlight, Angie Cole, MBA, takes time out of her busy day to chat with SMPS. Angie is director of marketing and business development for Lorentz Bruun Construction. She has been a member Read More

The last year has taught us to be nimble and open to change, and to self-reflect. And that means we can never stop growing. Gaining knowledge—and learning from it—is a life-long goal. At SMPS, we Read More

The term thought leadership is often used interchangeably with content marketing. And although both strategies have much in common, they aren’t the same. You’ve probably heard the expression “helping is the new selling.” Content marketing Read More

Over the years, I’ve seen many folks in the A/E/C industries try to come up with new ways to win work, win clients, and fortify their brand in their respective marketplaces. Almost every time I Read More

As marketers and business developers, you understand that networking is vital to your career and firm success. Curating and cultivating a network that works is an essential part of a strategy I call bulletproofing your Read More

Renowned business trainer Kate Zabriskie said, “The customer’s perception is your reality.” This is what many A/E/C firms lose sight of—client perception. Experiences aren’t shaped through individual interactions, but the cumulative view of them. No Read More

The 2021 Weld Coxe Marketing Achievement Award (MAA) recipient, Thomas E. Smith, Jr., AICP, FSMPS, CPSM, was honored as part of Build Business 2021: RISE, the SMPS annual conference. Throughout his 45-year career, Smith has Read More

In our member spotlight, Damion Morris, CPSM, takes time out of his busy day to chat with SMPS. Damion is marketing manager for PCL Construction and has been a member of SMPS for seven years. Read More

My varied, professional career within the A/E/C industries has spanned almost 25 years, yet only recent times have shaped how I view my role within. Upon enrolling in architecture school almost three decades ago, approximately Read More

In my 20+ years of A/E/C marketing, I have yet to meet anyone who dreamed of becoming a professional services marketer (or business developer). Have you? Many of my friends and colleagues often joke and Read More