Marketer Online

Stay current. Newest posts in each category.


Make the Most of Your Membership in May

From the President

Spring Has Sprung

SMPS Foundation

Give Back and Spring Forward


What’s Your Story?

Business Development

It’s Time To Change Your Story About Business Development

Society News

New Hires at SMPS HQ

Marketer Online will keep you up to date.

Employing Guerrilla Marketing To Energize Promotional Activities

November 13, 2018

Guerrilla marketing has been around for a long time now. We’ve all seen flash mobs and giant melting ice cream cones appear overnight. We know about these campaigns mainly because of social media, and because Read More

Giving Thanks in All Seasons

November 7, 2018

At year-end, our firms typically send cards and gifts to clients to show appreciation for the past year of working together—and in hopes of working together in the future. But are we also thanking others Read More

Member Spotlight: Rebecca Maddox, CPSM

November 1, 2018

Rebecca Maddox, CPSM, currently leads Cardno’s Eastern Area Natural Resources Proposal Team in Business Services. As senior proposal manager, she develops proposal and statement of qualifications (SOQ) process and protocol to increase project wins in Read More

Best Practices in A/E/C Trade Show Marketing

November 1, 2018

Take the Trade Show Marketing Survey for a Chance to Win a $50 Gift Card. Firms in the A/E/C industries may spend thousands or even millions annually on trade show participation, as costs for travel, Read More

The Pinnacle Experience: a Digest From Dallas

October 25, 2018

The second annual Pinnacle Experience was held October 17-19 in Dallas at the Four Seasons Dallas at Las Colinas. This conference experience, crafted especially for senior marketing leaders, focused on key issues facing A/E/C marketers today, Read More

SMPS Foundation survey: How are A/E/C firms using marketing technology?

October 18, 2018

Take the SMPS Foundation Martech Survey for a chance to win a Starbucks gift card! Marketing technology (martech) is changing what marketers do. The big question is: Are marketers in our industries ready? Martech tools Read More

Multiplicity: The Secret to Great Marketing Campaigns

October 17, 2018

By the time my colleague Mark* sent me an e-mail, he was already beyond frustrated after another failed marketing campaign. In the past several months, he had developed an ineffective postcard mailing, wasted time with Read More

SMPS Member Uniqueka Walcott

October 16, 2018

In our member spotlight, Uniqueka Walcott, proposal manager at Moffatt & Nichol, took time out of her busy schedule to sit down with the Society. She shares the challenges and rewards of her job—and some Read More

Thanks for the Inspiration, Mother Nature!

October 11, 2018

Fall is here, and it is my absolute favorite season! The crisp air, the kaleidoscope of colors, the season of harvest. There are few things more stunning than the colors of autumn and how vibrantly Read More

SMPS Advances: Update From the Board

October 5, 2018

In an effort to improve transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets in Read More