Marketer Online

Stay current. Newest posts in each category.


SMPS Member Kyle Veater

From the President

Gifts We All Have

SMPS Foundation

The Smallest Acts Can Spur Action


Building Design + Construction and ENR feature the highlights from the SMPS Foundation report, “Powering Up Technology: A Spotlight on MarTech”

Business Development

Can an Introvert Succeed at BD?

Society News

ENR publishes “What is the Future of A/E/C Marketing?”

Marketer Online will keep you up to date.

SMPS publishes “How an Association Told Its Member Story” in Association Adviser

August 28, 2019

On August 23, 2019, SMPS published an article, “Flipping the Script on Rebranding: How an Association Told Its Member Story” in Association Adviser. The article focuses on how SMPS launched a rebrand and new vision Read More

How To Prepare for Client Interviews

August 22, 2019

What do engineers and architects have in common with Broadway actors? They both perform. And great performances lead to public acclaim and future work. The decision to deliver a winning presentation at a client interview Read More

The Construction Channel features an interview with SMPS CEO Michael Geary

August 21, 2019

On August 20, 2019, The Construction Channel featured an interview from Build Business, the SMPS annual conference, with SMPS CEO, Michael V. Geary, CAE, about the value and importance of marketers and business developers in Read More

Engineering News-Record quotes Donna Corlew and Frank Lippert

August 20, 2019

The two past SMPS presidents presented research during the Fellows Symposium at Build Business. On August 13, 2019, Engineering News-Record quoted Donna Corlew, FSMPS, CPSM, chief whatever it takes officer of C* Connect, and Frank Lippert, FSMPS, CPSM, founder Read More

Our Work Is Inspired by You

August 16, 2019

Like many of our members, I attended Build Business 2019 in Washington, D.C. I came away very impressed with the entire experience from top to bottom. The conference committee and SMPS staff focused on putting Read More

SMPS Member Megan Eby, CPSM

August 12, 2019

In our member spotlight, Megan Eby, CPSM, takes a moment out of her busy day to sit down with SMPS. Megan, who works for Toole Design as a proposal coordinator shares the rewards and challenges Read More

Final Thoughts and a Fond Adieu

August 8, 2019

The Society’s vision is “Business Transformed Through Marketing Leadership.” As I was thinking about my last Marketer QuickLook message to you as president, I thought I would share four thoughts that helped me transform myself Read More

SMPS Awards SMPS Greater Cincinnati as the 2019 Striving for Excellence Grand-Prize Winning Chapter

August 7, 2019

SMPS Greater Cincinnati has provided remarkable programming, leadership, and chapter management. Alexandria, VA (August 7, 2019) – The Society for Marketing Professional Services (SMPS) is pleased to announce that SMPS Greater Cincinnati has been recognized Read More

SMPS Recognizes the 2019 Class of Fellows

August 6, 2019

The 2019 class represents the highest level of experience and leadership in marketing and business development within the design and building industries. Alexandria, VA (August 6, 2019) – The Society for Marketing Professional Services (SMPS), Read More

SMPS Recognizes Donna Corlew With 2019 Weld Coxe Marketing Achievement Award

August 5, 2019

Distinguished SMPS member accepts the Society’s highest honor. Alexandria, VA (August 6, 2019) – The Society for Marketing Professional Services (SMPS) honored Donna J. Corlew, FSMPS, CPSM, with the 2019 Weld Coxe Marketing Achievement Award Read More