Marketer Online

Jackie Asekhauno, who’s senior project manager of learning and experiences at SMPS HQ, took time out of her busy day to answer a few questions. Jackie calls Cary, NC, home and works remotely from there. Read More

As this message is landing in inboxes and on the web, I’m preparing to land in Las Vegas for The Pinnacle Experience. It’s an SMPS event designed for experienced leaders in marketing and business development—and Read More

Non-marketers don’t use or always understand our A/E/C marketing jargon. When we use language that connects with our internal customers (AKA coworkers and pursuit teammates), we are more effective in our roles. Bonus, we will Read More

Over the years, my teen son and I have found connection by discussing sports— especially my hometown team, the Golden State Warriors. My mind loves to think in analogies, and I couldn’t help but find Read More

During October, Global Diversity Awareness Month pays tribute to the diverse minds and beliefs held by various cultures around the world. To honor this observance, SMPS member Alexandra Brown shares a few thoughts about diversity in Read More

We’re in a rare moment in the A/E/C industries when, for many of us, there’s more work available in the marketplace than there is staff to execute it. While this may sound like a business Read More

Leaders are made, not born. That was a session I attended at an SMPS conference in Portland, OR, in 1999. The session was led by Ted Sive, FSMPS, and Bill Strong, FSMPS, two amazingly talented Read More

In our member spotlight, Vanessa Martinez, CPSM, takes time out of her day to chat with SMPS. Vanessa is regional pursuit manager for Psomas. She has been a member of SMPS since 2017 and has Read More

Most marketers and business developers have a knack for planning. From proposal deadlines and branding launches to industry networking and client meetings, it’s good practice to think about what lies ahead and what it will Read More

To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets in person at least Read More