Marketer Online

By the time my colleague Mark* sent me an e-mail, he was already beyond frustrated after another failed marketing campaign. In the past several months, he had developed an ineffective postcard mailing, wasted time with Read More

In our member spotlight, Uniqueka Walcott, proposal manager at Moffatt & Nichol, took time out of her busy schedule to sit down with the Society. She shares the challenges and rewards of her job—and some Read More

Fall is here, and it is my absolute favorite season! The crisp air, the kaleidoscope of colors, the season of harvest. There are few things more stunning than the colors of autumn and how vibrantly Read More

In an effort to improve transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets in Read More

Our mission is to promote research and education that advances the body of knowledge of professional services marketing. Simply put, that’s making sure that we’re giving you timely research and information that will help you Read More

We all know that good leaders have followers, right? But, what about managing up? What if your opportunity to lead is based on your ability to persuade those who have 10 times more influence than Read More

SMPS Brand Launch – FAQ   Who was involved in the rebrand and how long did this process take? The SMPS board of directors, staff, and agency partners have been hard at work on rebranding Read More

Sometimes the career path we initially choose is not the path that ultimately leads us to success. If you would’ve told me when I started my career in the early ‘90s that I would be Read More

So, how does your compensation compare? A great way to tell is by participating in the SMPS Marketing Compensation and Metrics Survey. Members who answer at least 40% of the questions, will receive free access Read More

The longer we’re around, the more we realize how inspiration plays an important role in our daily lives. But the act of getting inspired doesn’t mean that, poof, we’re hit over the head and suddenly Read More