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October 17, 2018
By the time my colleague Mark* sent me an e-mail, he was already beyond frustrated after another failed marketing campaign. In the past several months, he had developed an ineffective postcard mailing, wasted time with Read More
October 1, 2018
Our mission is to promote research and education that advances the body of knowledge of professional services marketing. Simply put, that’s making sure that we’re giving you timely research and information that will help you Read More