SMPS.org archives

As with most creative endeavors, writing can seem magically pulled from thin air to blossom on paper on its own. But writers know that’s not quite how it works, and definitely not while writing as Read More

Fair or not, there is a stereotype that persists in the A/E/C industries that a construction project is the crucible an organization must “get through” to realize their vision of a new or enhanced facility. Read More

(The physical distancing edition)—Presented by Danielle Gray What happens when normal business development activities like conferences, networking events and in-person meetings go away? We’ll discuss how we can use content marketing to keep current and Read More

In our new reality, firms are feeling a financial impact in more ways than one. During our 30-minute virtual meetup, SMPS Past-President Chris Rickman, FSMPS, CPSM, shares financial resources available to manage during these times. Read More

Some things are out of our control—but some things are within our influence. In our next episode of Two Cents in Two Minutes, business owner and coach Maisha Hagan shares three goals to leverage influence Read More

David and Stefanie delve into disaster response, including discussion of a four-part model of disaster response: mitigation, preparedness, response, and recovery. Visit PSM.show for more

With decisions under greater scrutiny during this time, how do you position yourself and your firm? Psychologist JonRobert Tartaglione joins us to discuss strategies firms should consider when rebranding and repositioning during this shift in Read More

The Society for Marketing Professionals Services (SMPS) is grateful for the enthusiastic response to our invitation for members to serve in volunteer leadership roles. The Nominations and Elections Committee thoroughly reviewed all the qualified applications Read More

  When popular search engines review and rank your firm’s website content, the content in your social channels is also included. So, too, are mentions about your firm in the news media. Smarter bot algorithms Read More

To do or not to do, that is the question. Just like your work environment, your to-do list has probably evolved—and is longer than a CVS receipt. If that’s the case, are you making sure Read More