Marketer Online

In our member spotlight, Danielle Hilmo takes time out of her busy day to chat with SMPS. Danielle is marketing manager for BWBR. She has been a member of SMPS for 12 years and has Read More

When I was in college, one of my friends told me I was a coconut—brown on the outside but white on the inside. Like me, she was also Filipina and while she meant no harm Read More

As an A/E/C professional, being self-aware and open to professional development and personal growth reaps rewards. One of the ways I invest in my professional development is by taking the time to network and nurture Read More

Early in my career, I was the victim of several layoffs (seven, but who’s counting). In tight times, historically the first staff to be cut have been in marketing. Fast forward two decades, and I’m Read More

As recently as 2017, the term “cultural add” started showing up in the business lexicon. “Cultural fit” assesses how well a candidate or employee fits within the company today. Cultural add is more forward looking, Read More

In honor of Women’s History Month, we reached out to SMPS HQ staff members to commemorate this observance. Below, they share their thoughts on women they admire. Semra Ergun, Senior Manager, Learning & Experiences My Read More

Louis “Lou” Edward Zickler, passed away peacefully at St. Francis Hospital on February 22, 2022, at the age of 76. He was an industry leader and a devoted husband, father, and grandfather. You can read Read More

E = m(bd)2   Hi, I’m Brad and an engineer. Or I was … but am, and that’s what this story is all about. I ended up as a marketing and business development professional in Read More

Russ Sanford, FSMPS, CPSM, is a civil engineer by education, and a business leader by choice. He has executive management experience with professional service firms in the A/E/C arena. As senior vice president and chief Read More

Engineers have a profound impact in our world. They tackle many complex issues to improve our everyday lives. But due to their highly technical nature, marketing, and business development, and the storytelling part of the Read More