Marketer Online

Stay current. Newest posts in each category.


Make the Most of Your Membership in May

From the President

Spring Has Sprung

SMPS Foundation

Give Back and Spring Forward


What’s Your Story?

Business Development

It’s Time To Change Your Story About Business Development

Society News

New Hires at SMPS HQ

Marketer Online will keep you up to date.

Practical Advice for Launching a Strategic PR Program

March 29, 2019

The breakneck demands of today’s A/E/C marketers can banish public relations to the back burner as team members perpetually scramble to meet the latest proposal deadline. Though understandable, this familiar scenario shouldn’t prevent your firm Read More

Share SMPS: Refer a Friend This Spring

March 29, 2019

Our list of SMPS members is growing, and we have you to thank. For sharing the value of SMPS, members earn three additional months of membership when that referral joins as a new member. Refer Read More

The Secret To Winning More Work

March 21, 2019

Anyone who sells products or services understands how difficult it can be to win business. You often find yourself up against prospects who are under pressure to control costs, and therefore only seem to be Read More

SMPS Member Jamie Raymond

March 13, 2019

In our member spotlight, Jamie Raymond, RID, EDAC, LEED AP, takes time out of her busy schedule to chat with SMPS. Jamie, who’s partner at Four Point Design Partners in Indianapolis, shares the rewards of Read More

Spring Has Sprung

March 4, 2019

The grass is starting to turn green. The weather is warming up, at least for some of us. And as we progress into the year, we get a little extra light because of daylight saving Read More

Six Steps To Securing Headlines

February 28, 2019

Constantly seeing your competition’s name in the press can be frustrating. And that frustration multiplies when your firm’s leadership stops by your office to ask, “Why weren’t we included in that article?” Cue the rambling Read More


February 21, 2019

Help SMPS Lead the Way. The Society is looking for leaders like you! Here’s your opportunity to help us fulfill our vision of Business Transformed Through Marketing Leadership. SMPS continues to be strong. We’re growing Read More

Our Initiatives in the New Year

February 15, 2019

Happy belated New Year! It’s hard to believe we’re halfway through February already, even though winter seems as if it’s been around forever. With a new year comes a new resolve. The SMPS board of Read More

SMPS Advances: Update From the Board (Feb 2019)

February 15, 2019

To provide transparency and expand member engagement, SMPS HQ provides an executive summary of the board of directors’ discussions and decisions following each regular meeting. The eight-member board of directors meets in person at least Read More

The Business of Getting Business

February 11, 2019

In today’s B2B landscape, smart growth is fueled by four critical drivers: people, profit, position, and perception. Firms that lead with marketing understand that their marketing practice is a vital development function, as well as Read More