Marketing Communications Awards FAQs

The 41st Annual Marketing Communications Awards program.

What  is new for the 2018 competition?

NEW FOR 2018! Competition is completely online this year, no folder, packaging or mailing of entries.
Entering is as easy as 1, 2, 3!

1.Log into www.smps.org/mcaentry
2. Complete entry form and upload entry images and supporting documents
3. Make payment online

You are finished! Finalists will be notified in May.

How to Enter

To enter into the MCA Awards Program, click here. You will automatically establish an account when you create a basic profile. You may save your work and return to the submission site as often as needed as long as you complete and submit all parts of the entry submission by the due date.

Entries must be prepared and formatted per each category submission requirement. For details on category requirements, please click here.

How to Enter Multiple Entries
Once an application is completed for a particular entry, that entry submission may then be copied for submission to another category without any key re-entry or re-uploads. Example: You submit a project to the Advertising category. If you then wish to submit another project to the Video category, you would return to the submission portal, log in to your account, select your previously submitted entry, copy it, and then enter the name of the new video entry, select video category and then save and submit.

If submitting multiple entries, before checking out, be sure to place all entries in the same “cart” and so they show on the same invoice. This is a must for the multi-entry discount to apply correctly.


FAQs

  • Eligibility and Definitions
  • Entry Fees
  • Deadlines
  • Preparing My Entry
  • Notification and Winning Entries

Eligibility and Definitions

Q: Who can enter the SMPS Marketing Communications Awards Program?
A: The competition is open to both SMPS members and non-members working in U.S. and international professional services firms. Any firm may enter this competition, there is no pre-qualification or preliminary process require to enter.

Q: In what time frame must the communications project be completed in order to be eligible?
A: All entries must have been created and completed between January 2016 and January 2018 for the 2018 competition.

Q: Is there a special category for small firms?
A: No, there is no longer a separate category for small firms. All firms will compete together no matter the size of firm. However, small firms do benefit from discounted entry fees. Refer to this chart for details.

Entry Fees

Q: How much does it cost to enter?
A:  Please refer to this page to determine the appropriate entry fees for your firm.

Q: What is the least expensive way for me to enter?
A: Take advantage of the early discount deadline and submit your entry by March 2, 2018.

Q: How do I submit payment for my entry?
A: Once you have completed and finalized all your entries and they are listed in your shopping cart,  then press proceed to checkout. Next, you may submit your credit card payment on the authorization form. We accept Visa, MasterCard, and American Express.

Deadlines

Q: What is the entry deadline?
A: The discounted early-bird deadline is for entries submitted online by March 2, 2017. Final submissions must be completed online no later than March 23, 2018, at 11:59 p.m. EST, along with an additional $75 fee per entry.

Q: What is the final submission deadline?
A: Final submissions must be completed online by March 23, 2018, at 11:59 p.m.

Preparing My Entry

Q: Do I need to mail my entry to SMPS HQ this year?
A: No, this year’s competition will be completely judged online this year. No folder, no printouts, no postage.

Q: What happens if I don’t follow the submittal requirements?
A: Entries that fail to follow submittal requirements will be penalized and could be disqualified. Jurors’ decisions are final.

Q: What are the specifications for the images I will submit representing my entry?
A: You will want to upload jpg files, 1000 pixels for either the width or height measurement. Please use images that best represent your entry.

Q: How do I upload print entries to be reviewed by the jurors?
A: Upload all print samples as pdf files. Be sure to include images of your printed piece, the front cover, inside and back cover.

Q: How many images can I upload per entry?
A: You are required to upload 3 images, but you may upload up to 6 images.

Q: How many weblinks related to my entry can I upload?
A: If you are submitting a digital entry,  you are required to upload at least one URL. You have the option to upload as many as 3 separate URLs to represent your entry.

Q: What if I have a special note or instructions for the jurors to review my entry?
A: There is an optional notes field at the end of the entry information form. You may add special instructions to the jurors there.

Q: Do I really need to show results?
A: Yes, results count toward your total score. Just as your firm expects you to show ROI for your marketing efforts, so do the jurors for MCA.

Q: The submittal requirements ask for budget and cost information to be included. If I do not want to share this information, can I still enter?
A: Only the jury panel will be viewing this information. It is important for the jurors to have this information when judging your entry.

Judging Process

Q: What is the criteria for judging my entry?
A: The criteria and judging process information is located here.

Q: Who are the jurors?
A: The jury is comprised of  SMPS members that either have their CPSM and/or Fellows designation. They represent diverse architectural, engineering, construction, design, consulting, graphics, marketing firms from all over the country.

Q: How many jurors will see my entry?
A: Each entry is evaluated by a team of 3-4 jurors.

 

Notification and Winning Entries

Q: What happens to my entry information?
A: If you are selected as a finalist in the competition, the images of your entry will be featured in our MCA Gallery on-site at Build Business, the SMPS annual conference which will take place from San Diego on August 15-17, 2018. It will also be featured during the multimedia presentation during the awards ceremony that will take place on August 16. All entry information and images become the property of SMPS and may be utilized in future MCA promotions or displayed during SMPS and industry educational events as examples of best practices in marketing communications.

Q: How are winners notified?
A: In May, a notification letter will be emailed to the contact listed on each entry form explaining the status of the entry. Winners will be notified of the categories in which their respective firms placed. Rankings within each category will be announced at the SMPS Awards program on  August 16, held in conjunction with Build Business, the SMPS Annual Conference, in San Diego.

Q: What is expected of my firm if it wins?
A:  Winning entries will be displayed during Build Business, the SMPS Annual Conference, August 15–17, 2018 in San Diego. Participating firms are strongly encouraged to send at least one representative to the conference to capitalize on exposure at the SMPS Awards program on August 16. For more information on Build Business, visit www.buildbusiness.org.

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