MCA 2017 Categories

The 40th Annual SMPS Marketing Communications Awards Program.
  • Submittal requirements vary depending on category. Read individual category descriptions below for submittal requirement details.

  • Materials completed between January 2015 and December 2016 will be accepted for the 2017 competition.

  • Be sure to review the official submittal requirements before entering.

  • If submitting digital files, please provide web link during entry registration online at www.smps.org/mcaentryPlease test web links before submitting.

  • There is no limit to the number of categories a firm can enter. Multiple entries receive a discount per entry off the regular entry fee.

  • Entries that fail to follow submittal requirements will be penalized. Jurors’ decisions are final.

Click here to start your entry process.

Categories

Select entry format for each category on entry form.

Print: Entry’s original deliverable format to audience was a printed piece.
Digital: Entry’s original deliverable format to audience was Web-based.
Mixed: Both print and digital formats were used to deliver entry to audience.

1. ADVERTISING
An individual print or digital advertisement or ad campaign.
Submittal Requirements: Three copies of printed ad, or one print copy of each ad if a series.If print ad is large format and too large to print, please submit photo of ad.  If entering a digital piece, include in your submission folder three copies of a printout and include a Web link to view original digital format online.

2. BOOK/MONOGRAPH 
A complete, originally printed or digital publication that addresses an issue of relevance to the A/E/C industry or features the work of a firm. The publication must have an unlimited shelf life and be professionally produced for mass distribution. A monograph is a single-authored, one-time publication on a specific, often limited subject. If original book/monograph was printed and also had an e-book version created, then enter under mixed media.
Submittal Requirements: One copy of the book/monograph. If submitting a digital book, include in your folder one copy of a printout of the book and include a Web link to view original digital format online.

3. Brand Awareness Campaign
A comprehensive, multi-tactic campaign that takes place over an extended period of time to promote brand awareness of your firm. The campaign must include a combination of tactics and media—print, digital, or multimedia—and implementation strategies.
Submittal Requirements:  Three copies of your marketing plan describing campaign focus and objectives. Submit one copy of any collateral pieces and multimedia aspects of the program. If media relations was part of the campaign, please submit one copy of releases/media kits/features developed and a list of results. Include photographs of any materials (e.g., trade show display) that do not fit in the folder and include a Web link to view original digital format components online.

4. BROCHURE
A print or digital publication describing your firm’s general capabilities. A brochure has a limited shelf life, as a firm’s capabilities, staff, and projects change over time.
Submittal Requirements: Three copies of the printed brochure. If entering a digital brochure, include in your folder three copies of a printout of the brochure and include a Web link to view original digital format online.

5. CORPORATE IDENTITY
Specify identity type on entry form:
•    New Identity: A consistent graphic image applied to your firm’s print and/or digital collateral materials for the purposes of a new corporate identity treatment.
•    Rebranding: A consistent graphic image applied to your firm’s print and/or digital collateral materials for the purposes of rebranding your firm.

Submittal Requirements: 
For rebranding entries submit a before-and-after representative sampling of materials that convey your firm’s corporate identity. For New Identity entries, submit representative sampling of materials that convey your firm’s new corporate identity. Both types of submissions may include logo application such as letterhead, business cards, brochures, newsletters, and note cards. If available, the corporate identity manual or graphics standards should be included in your folder as well as Web links to view original digital components online.

6. DIRECT-MAIL CAMPAIGN
Marketing materials designed to reach a specific target audience through a print or digital campaign. A direct-mail campaign may include form letters, pamphlets, postcards, emails, and announcements.
Submittal Requirements: Include all the pieces in a series of mailings. If the campaign was conducted via email, include a Web link to view original digital piece online, print samples of all pieces, and include both in your folder.

7. HOLIDAY PIECE-Digital
A digital piece produced for one-time use to promote a generally recognized holiday; examples include but are not limited to ecards, websites, Web apps, and videos.
Submittal Requirements: Include in your folder three copies of a printout of the piece and a Web link to view original digital format online.

8. HOLIDAY PIECE-Print
A print piece produced for one-time use to promote a generally recognized holiday; examples include but are not limited to a greeting card, party invitation, client appreciation gift, or calendar.
Submittal Requirements:  Include three copies of the holiday piece in folder.

9. INTERNAL COMMUNICATIONS
Any print or digital communications vehicle intended for an employee audience, including but not limited to a recognition program, awards program, or communications associated with mergers, acquisitions, or new business-line initiatives. Employee newsletters should be entered in the Newsletter–Internal category.
Submittal Requirements: One copy of the materials. If entering digital communications, include in your folder three copies of a printout of the piece and a Web link to view original digital format online.

10. MOBILE APP
An application created for your firm specifically for viewing on a mobile device.
Submittal Requirements: Include in your folder three screenshot printout of screenshots of app views. Jurors also will view entries on mobile devices. Include a link to where it can be downloaded from your Website, or one of the major app stores (along with a free access or redemption code if the app is not free so that our judges can download it).

11. NEWSLETTER/ PUBLICATION –EXTERNAL

An external, client-focused publication designed in newsletter or magazine format and produced via print or digital media. This includes a printed or digital serial publication or periodical in editorial format that presents one or more points of view. Magazine may enter this category if it has a client or external audience.
Submittal Requirements:  Three copies each of the last three issues of the publication. If entering a digital newsletter, include in your folder three copies each of printouts of the three most recent issues and include a Web link to view original digital format online.

12. NEWSLETTER–INTERNAL
An internal, employee-focused publication designed in a newsletter format and produced via print or digital media. NOTE: If the newsletter is being used for employee retention purposes, enter it in the Recruitment and Retention Communications category.
Submittal Requirements: Three copies each of the last three issues of the newsletter.  If entering a digital newsletter, include in your folder three copies each of printouts of the three most recent issues and include a Web link to view original digital format online.

13. PROJECT PURSUIT MARKETING
An item or series of items developed in support of winning a project. Materials may be print and/or digital and include qualification packages, proposals, presentations, interview tools, leave-behinds, or other pieces that contributed to the total effort.
Submittal Requirements: One copy of the materials. If submitting digital files, include three copies of a printout of the digital pieces and include a Web link to view original digital components online. Include photographs of materials that do not fit in the folder. Note: You may omit information deemed proprietary. In the notes section of entry form, please note where you have omitted propriety information.

14. PROMOTIONAL CAMPAIGN

A comprehensive, multi-tactic campaign that takes place over an extended period of time to promote a specific company message, event, program, or project. The campaign must include a combination of tactics and media—print, digital, or multimedia—and implementation strategies.
Submittal Requirements: Three copies of your promotional plan describing campaign focus and objectives. Submit one copy of any collateral pieces and multimedia aspects of the program. If media relations were a part of the campaign, please submit one copy of releases/media kits/features developed and a list of results. Include photographs of any materials (e.g., trade show display) that do not fit in the folder and include a Web link to view original digital format components online.

15. RECRUITMENT AND RETENTION COMMUNICATIONS
A program designed to recruit potential and retain current employees through print and/or electronic communications, including but not limited to ads, brochures, form letters, pamphlets, postcards, announcements, and email promotions.
Submittal Requirements:  Three copies of all the pieces in the communications program. For digital pieces, print three samples of each, and include in your folder and include a Web link to view original digital components online.

16. SOCIAL MEDIA

Specify type on entry form:

  • Basic (FB, Twitter, Instagram, LinkedIn)

  • Blogs

  • Podcasts

Any marketing effort that utilizes online social media tools to provide a platform for thought leadership, collaboration, and user interaction. Can be one platform or a combination of platforms.
Submittal Requirements: Include a Web link to view online, three printout of samples (screenshots), and include both in your  folder. For blogs and podcasts, submit at least three consecutive postings/episodes for review.

17. SPECIAL EVENT-Digital
Digital pieces produced for one-time use to promote a special event including but not limited to an anniversary, new name, office opening, dedication, or ground breaking.
Submittal Requirements: Three copies of a printout of the digital piece and include a Web link to view original digital components online.

18. SPECIAL EVENT-Print
Print pieces produced for one-time use to promote a special event including but not limited to an anniversary, new name, office opening, dedication, or ground breaking.
Submittal Requirements: Three sample copies of the materials. Please send materials in the original packaging if possible. Include photographs of materials that do not fit in the folder.

19. VIDEO
Specify video type on entry form:

  • Client specific Pursuit: A video created for the sole purpose of pursuing a specific client.

  • External: A video created for external communication purposes.

  • Internal: A video created for internal communication purposes.

Submittal Requirements: Submit Web link to view online or in original format. While judges will view video online, please print and include in the folder 5–10 pages (screenshots) from your video for their reference during deliberation. Videos will be viewed using the latest version of Chrome.

20. WEBSITE
Specify Website type on entry form:

  • External: An external, public websites that either promotes your firm or has been launched by your firm for a specific project.

  • Internal: Internal websites or intranets that have been launched for the purposes your firm’s internal communications.

Submittal Requirements: Include Website URL.  While judges will visit your site, please print and include in the  folder 5–10 pages (screenshots) of your website including your home page. Web pages will be viewed using the latest version of Google Chrome.

Questions?

Contact Molly Dall’Erta, SMPS Headquarters, at [email protected] or 800.292.7677, x231.

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