Title: Marketing Director
Firm: Shive-Hattery Architecture Engineering
SMPS Chapter: ChicagoNews: Published two recent articles: “Leadership’s Role in Social Selling” in the August 2015 issue of Marketer and “In the Field: Social Media Summary from the PR News Big 4 Conference” in the September 21, 2015 issue of The Zweig Letter.Number of years in the A/E/C industry: 18How has SMPS helped you in your career? SMPS has connected me to really smart, giving people willing to share ideas and advice.Helpful hint to share with your fellow SMPS members: Strategy and the Fat Smoker by David Maister inspires you to have the discipline to do what’s important as a firm. He says the real strategy lies not in figuring out what to do, but in devising ways to ensure that we actually do more of what everyone knows they should do.Tell us something we would be surprised to learn about you: Most weekends, I am booked as a drummer. I want to publicly thank my wife, Keelyn, for tolerating my double life (marketing guy + drummer).
What I did at work yesterday: Performed market research to prepare for our strategic summit next month.
As a CPSM, how has certification benefitted you? The readings and studying process provided new insights and inspiration for my professional life. I highly recommend the CPSM exam process; you will learn a lot.