R2C COURSE OVERVIEW

An intensive review of the SMPS Domains of Practice for Professional Services Marketers.

This program will be held in Irvine, CA.
This is a draft schedule and is subject to change. More details will be available in the coming weeks.

Day 1: November 8, 2017

Noon–1 pm: Registration
1 pm–4:15 pm
(A 15-minute break is included.)

I: Marketing Research

  1. Types of Research
  2. Marketing & Sales ROI
  3. Surveys – Types and effectiveness of each
  4. Forecasting – How and Why

II: Strategic/Business/Marketing Planning

  1. Strategic Plan
  2. Marketing Business Plan
  3. Budgeting Method
  4. Risk Management – Prediction Maps, Scenario Planning

Day 2: November 9, 2017

7:30-8 am: Registration and Breakfast
8 am–4:15 pm
(A 15-minute break and one-hour lunch is included.)

III: Client & Business Development

  1. Business Development Planning
  2. Networking and Client Contact
  3. Special Considerations Q&A/Wrap Up

IV: Proposals

  1. Pre-Response
  2. Proposals
  3. Presentations

Day 3: November 10, 2017

7:30–8 am: Registration and Breakfast
8 am–2 pm
(A 15-minute break and one-hour lunch are included.)

V: Promotional Activity

  1. Brand vs. Trademark
  2. Strategy
  3. Planning

VI: Management

  1. Managing People
  2. Managing Systems
  3. Managing a BD/Marketing Culture

Post Workshop Assessment