MCA Submittal Requirements

The 41st Annual Marketing Communications Awards program.

Please note that failure to comply with submittal requirements can result in entry disqualification. Materials completed between January 2016 and January 2018 will be accepted for the 2018 competition.

Important steps to ensure your entry is complete.

1.    Review category definitions to determine which category (ies) you would like to enter.
2.    Read updated Jury Process and Awards to see scoring criteria.
3.    Submit your entry and payment online at www.smps.org/mcaentry


 

Instructions on Submitting Your Entry

1. Contact Information

To get started, log on to  www.smps.org/mcaentry. If you already have an account with our awards portal from a previous year you will be automatically logged in. If you have forgotten your password, click the “lost password” to reset your password.

Be sure to complete the contact information form with name and email address for the contact person who will responsible for accepting the notification of the results from the competition. In addition, you will be required to provide the following information:

  • SMPS Member number to qualify for the member entry discount rate. Must be a current member of SMPS to qualify; does not have to work in the same physical office, if the member is located in a different office location.
  • Small Firm to get the small firm entry discount rate. The Small Business Administration defines small firms by their annual receipts. If your firm’s 2017 annual revenue was equal to or less than the amount indicated in the full SBA Size Standards Table for its service type, you may enter the 2018 MCA competition at the discounted small-firm rate.
  • Select the chapter that you are a member of so that your chapter will get recognition if your entry is selected as a winner.

2. Entry Information

Please complete the information regarding the entry on this portion of the form, once you have saved this form you can clone it and then update only the category and entry title for any additional entries you wish to enter.

  • Entry Title: Enter name of your entry including your firm name. For example, ABC Construction Holiday Card
  • Completion Date of Project: All entry projects must be completed between January 2016 and January 2018.
  • Category: Select Category and then select from the drop-down menu below the format your entry was originally created in.

Print: Entries created specifically for print distribution. (Note: pdf copies of web pages do not qualify)
Digital: Entries created for viewing on electronic devices (computer, tablet, mobile phone)
Mixed Media: Entries that used a combination of both print and digital formats for marketing.

  • Enter Digital / Mixed Media URL: If your entry includes a video or web URL (ie. video or website entry) that is needed to be viewed by the jury panel, please include it here. You are required to enter one URL but have the option to list up to 3 additional URLs if needed.
  • Entry Image Upload: You are required to upload 3 images of your entry. Be sure to use lighting and setup that best displays your entry. You have the option of uploading 3 additional images if needed. Specifications: 300dpi, 1000 pixels for either width or height measurement. If you are using a copied or cloned form, be sure to delete previously saved file and replace it with the new one. These images will be used for judging purposes. Make sure to upload only clean, clear images that best represent your entry. Use the fields below to upload additional images to best illustrate your entry.
  • Supporting documents may include marketing plans or any other documents that would support your entry.

Entry Questionaire required on the entry form
The following 6 questions are to be answered on the online entry form. The word count limit is next to each question. You may bullet your responses. You WILL be judged on your responses.

1.    Creative Brief (250 Words or less)
Please give a 250 word or less creative brief on your entry to convey to their jurors why your entry should win.

2.    Marketing Objectives (75 words or less)

Identify your marketing goals by answering the following questions:
•    What did your firm hope to achieve with the piece or program?
•    How did you plan to measure your results against your marketing goals?

Include the following:
•    Marketing objectives
•    Specify time frame
•    Budget information
•    Methodology for collecting and evaluating results

3.    Target Audience (50 words or less)
Define the audience for this piece or program.
Answer the following questions:
•    Who was your target audience?
•    How many pieces were sent via mail or e-mail? If website or video, what were your analytical goals?
•    Characterize the composition, size, and location of your target audience (example: 250 CEOs and senior managers of the top 500 leaders of the California high-tech industry).

4.    Research and Planning (100 words or less)

Describe the market research conducted prior to planning your piece or program. Summarize your marketing plan efforts. Explain the production and delivery method.

5.    Messaging (50 words or less)
What is the intended message of this entry?

6.    Results (100 words or less)
Please answer the following questions:
•    What was the ROI?
•    Which actions did the target audience take after receiving your materials (testimonials/feedback)?
•    What was your break-even goal for profit/loss, and did you achieve it?
•    Did you meet your specific sales goals?
•    Did you gain new clients as a result?

3. Entry Fee Payment

Entry Fees: Please refer to this page to determine the appropriate entry fees for your firm.  Visa, MasterCard, and American Express credit cards are accepted.

Discounted Early Entry Deadline:
Entries must be submitted online by March 2, 2018 for the early discount rate to apply.
Entries submitted after March 2 at 11:59 p.m. ET will automatically be charged an additional $75 fee per submission.

Final Deadline and Additional Fees:
All entries must be completed in the system by March 23, 2018, to compete.

Questions? Contact Molly Dall’Erta, SMPS Headquarters, at [email protected] or 703-549-6117, x231.

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