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The 41st Annual SMPS Marketing Communications Awards Program.

Read Before You Enter

NEW FOR 2018! Competition is completely online this year, no folder, packaging, or mailing of entries.
Entering is as easy as 1, 2, 3!
1.Log into www.smps.org/mcaentry
2. Complete entry form and upload entry images and supporting documents
3. Make payment online

You are finished! Finalists will be notified by May 1st.
Submittal requirements vary depending on category. Read individual category descriptions below for submittal requirement details.

Materials completed between January 2016 and January 2018 will be accepted for the 2018 competition.

If submitting digital files,  please test web links before submitting.

There is no limit to the number of categories a firm can enter. Multiple entries receive a discount per entry off the regular entry fee.

Entries that fail to follow submittal requirements will be penalized. Jurors’ decisions are final.

Click here to start your entry process.


Categories

Select entry format for each category on entry form.

Print: Entry’s original deliverable format to audience was a printed piece. Submit pdf of print piece. Entries will be judged completely online.
Digital: Entry’s original deliverable format to audience was web-based. Submit URL for entry. Be sure to test your links before submitting.
Mixed: Both print and digital formats were used to deliver entry to audience. Submit both pdf of print piece and URL to view digital component.

1. ADVERTISING
An individual print or digital advertisement or ad campaign.
Submittal Requirements: A pdf of printed ad, or a pdf containing each ad if a series. If entering a digital piece, include a web link to view original digital format online.

2. BOOK/MONOGRAPH 
A complete, originally printed or digital publication that addresses an issue of relevance to the A/E/C industries or features the work of a firm. The publication must have an unlimited shelf life and be professionally produced for mass distribution. A monograph is a single-authored, one-time publication on a specific, often limited subject. If original book/monograph was printed and also had an e-book version created, then enter under mixed media.
Submittal Requirements: A pdf of the book/monograph. If submitting a digital book,  include a web link to view original digital format online.

3. Brand Awareness Campaign
A comprehensive, multi-tactic campaign that takes place over an extended period of time to promote brand awareness of your firm. The campaign must include a combination of tactics and media—print, digital, or multimedia—and implementation strategies.
Submittal Requirements:  A pdf of your marketing plan describing campaign focus and objectives. Submit one copy of any collateral pieces and multimedia aspects of the program. If media relations was part of the campaign, please submit a copy of releases/media kits/features developed and a list of results. Include photographs of any materials (e.g., trade show display) and include a web link to view original digital format components online.

4. BROCHURE
A print or digital publication describing your firm’s general capabilities. A brochure has a limited shelf life, as a firm’s capabilities, staff, and projects change over time.
Submittal Requirements: A pdf of the printed brochure. If entering a digital brochure, include a web link to view original digital format online.

5. CORPORATE IDENTITY
Specify identity type on entry form:
•    New Identity: A consistent graphic image applied to your firm’s print and/or digital collateral materials for the purposes of a new corporate identity treatment.
•    Rebranding: A consistent graphic image applied to your firm’s print and/or digital collateral materials for the purposes of rebranding your firm.

Submittal Requirements
For rebranding entries submit a before-and-after representative sampling of materials that convey your firm’s corporate identity. For new identity entries, submit a representative sampling of materials that convey your firm’s new corporate identity. Both types of submissions may include logo application such as letterhead, business cards, brochures, newsletters, and note cards. If available, the corporate identity manual or graphics standards should be included as well as web links to view original digital components online.

6. DIRECT-MAIL CAMPAIGN
Marketing materials designed to reach a specific target audience through a print or digital campaign. A direct-mail campaign may include form letters, pamphlets, postcards, emails, and announcements.
Submittal Requirements: Include all the pieces in a series of mailings. If the campaign was conducted via email, include a web link to view original digital component online.

7. HOLIDAY PIECE-Digital
A digital piece produced for one-time use to promote a generally recognized holiday; examples include but are not limited to ecards, websites, web apps, and videos.

8. HOLIDAY PIECE-Print
A print piece produced for one-time use to promote a generally recognized holiday; examples include but are not limited to a greeting card, party invitation, client appreciation gift, or calendar.

9. INTERNAL COMMUNICATIONS
Any print or digital communications vehicle intended for an employee audience, including but not limited to a recognition program, awards program, or communications associated with mergers, acquisitions, or new business-line initiatives. Employee newsletters should be entered in the Newsletter–Internal category.
Submittal Requirements: A pdf of the materials. If entering digital communications, include a web link to view original digital format online.

10. MOBILE APP
An application created for your firm specifically for viewing on a mobile device.
Submittal Requirements: Jurors will view entries on mobile devices. Include a link to where it can be downloaded from your website or one of the major app stores (along with a free access or redemption code if the app is not free, so that our judges can download it).

11. NEWSLETTER/ PUBLICATION –EXTERNAL

An external, client-focused publication designed in newsletter or magazine format and produced via print or digital media. This includes a printed or digital serial publication or periodical in the editorial format that presents one or more points of view. A magazine may enter this category if it has a client or external audience.
Submittal Requirements:  A pdf of each of the last three issues of the publication. If entering a digital newsletter, include a web link to view original digital format of last three issues online.

12. NEWSLETTER–INTERNAL
An internal, employee-focused publication designed in a newsletter format and produced via print or digital media. NOTE: If the newsletter is being used for employee retention purposes, enter it in the Recruitment and Retention Communications category.
Submittal Requirements: A pdf of each of the last three issues of the newsletter.  If entering a digital newsletter include a web link to view original digital format of last three issues online.

13. PROJECT PURSUIT MARKETING
An item or series of items developed in support of winning a project. Materials may be print and/or digital and include qualification packages, proposals, presentations, interview tools, leave-behinds, or other pieces that contributed to the total effort.
Submittal Requirements: A pdf of the materials. If submitting digital files, include a web link to view original digital components online. Note: You may omit information deemed proprietary. In the notes section of entry form, please note where you have omitted proprietary information.

14. PROMOTIONAL CAMPAIGN

A comprehensive, multi-tactic campaign that takes place over an extended period of time to promote a specific company message, event, program, or project. The campaign must include a combination of tactics and media—print, digital, or multimedia—and implementation strategies.
Submittal Requirements: A pdf of your promotional plan describing campaign focus and objectives. Submit a pdf of any collateral pieces and multimedia aspects of the program. If media relations were a part of the campaign, please submit a pdf of releases/media kits/features developed and a list of results. Include a web link to view original digital format components online.

15. RECRUITMENT AND RETENTION COMMUNICATIONS
A program designed to recruit potential and retain current employees through print and/or electronic communications, including but not limited to ads, brochures, form letters, pamphlets, postcards, announcements, and email promotions.
Submittal Requirements:  A pdf of all the pieces in the communications program. For digital pieces, include a web link to view original digital components online.

16. SOCIAL MEDIA

Specify type on entry form:

  • Basic (FB, Twitter, Instagram, LinkedIn)

  • Blogs

  • Podcasts

Any marketing effort that utilizes online social media tools to provide a platform for thought leadership, collaboration, and user interaction. Can be one platform or a combination of platforms.
Submittal Requirements: Include a web link to view online, for blogs and podcasts, submit at least three consecutive postings/episodes for review.

17. SPECIAL EVENT-Digital
Digital pieces produced for one-time use to promote a special event including but not limited to an anniversary, new name, office opening, dedication, or ground breaking.
Submittal Requirements: Include a web link to view original digital components online.

18. SPECIAL EVENT-Print
Print pieces produced for one-time use to promote a special event including but not limited to an anniversary, new name, office opening, dedication, or ground breaking.
Submittal RequirementsA pdf of the materials. Include images of the original packaging if possible.

19. VIDEO
Specify video type on entry form:

  • Client specific pursuit: A video created for the sole purpose of pursuing a specific client.

  • External: A video created for external communication purposes.

  • Internal: A video created for internal communication purposes.

Submittal RequirementsSubmit web link to view online in original format.

20. WEBSITE
Specify Website type on entry form:

  • External: An external, public website that either promotes your firm or has been launched by your firm for a specific project.

  • Internal: Internal websites or intranets that have been launched for the purpose of your firm’s internal communications.

Submittal Requirements: Include website URL.

Questions?

Contact Molly Dall’Erta, SMPS Headquarters, at [email protected] or 703.549.6117, x231.

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