Weld Coxe Marketing Achievement Award

About the Society for Marketing Professional Services (SMPS)

Kenny Diehl Honored with 2016 Weld Coxe Marketing Achievement Award

Trusted marketer and industry pioneer accepts highest honor awarded by SMPS.

The Society for Marketing Professional Services (SMPS), the premier A/E/C marketing and business development association, is pleased to announce that Kenny Diehl, P.E., FSMPS, has been honored with the 2016 Weld Coxe Marketing Achievement Award. Diehl, a member of SMPS Nashville, accepted his award at Build Business, the SMPS annual conference, on Thursday, August 11, 2016, during The Society Gala. View Diehl’s award acceptance speech below.

Kenny Diehl Accepting 2016 Weld Coxe MAA

The Society’s highest honor, the Weld Coxe Marketing Achievement Award, salutes a remarkable marketing or business development professional whose career achievements, leadership role, and lasting contributions to the industry are exemplary. Diehl joins a distinguished group of accomplished members who embody the mission and spirit of SMPS and are valued advisers to the organization. He is the 25th recipient of the award, named in memory of marketing pioneer, SMPS founder, and past honoree Weld Coxe.

Diehl’s career has been matched by few, with significant achievements in marketing and business development and in technical and operational roles. After working as an environmental engineer, he became a marketer and business developer. During the next two decades, Diehl became a respected leader who has advanced the marketing profession. He has been an active member of SMPS since 1982 and currently serves as senior principal at Smith Seckman Reid (SSR) in Nashville, TN. His unique mix of experience and strong mentoring abilities have earned him the respect of colleagues, marketers, and engineers. Diehl’s impact on SMPS and marketing professional services has been extraordinary and admired by countless colleagues.

Learn more about Diehl by reading the August 2016 Marketer article, “The Deal on Kenny Diehl: The 2016 Marketing Achievement Award Recipient.


About Weld Coxe

Weld Coxe The 1989 recipient of the Marketing Achievement Award, Weld Coxe, Hon. AIA, FSMPS, was the founder of The Coxe Group; author of the seminal books Marketing Architectural and Engineering Services and Managing Architectural and Engineering Services, and co-author of Success Strategies for Design Professionals; and a popular speaker. A founder of SMPS and Member #2, Coxe was the driving force behind the creation of an identity for “non-professionals who sold professional services.” Read more

Coxe passed away on March 15, 2011. In that same year, the Society renamed the Marketing Achievement Award in his honor and memory.


For More Information

Contact Tina Myers, CAE, SMPS Headquarters, at 1.800.292.7677 or 1.703.549.6117, x224, or [email protected].

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