Virtual Workshops

Overview

Interactive virtual workshop series combine live 90-min. online learning sessions, interactive group discussions, polls, chats and real-world application exercises. Ranging from 2-4 weeks, virtual workshops provide a blended learning experience for marketers and business developers of all levels.

What to Expect

Interested in enrolling? This is what you can expect:

Everything in the workshop will be done virtually, from listening to speakers to doing assignments. Each class module will follow this pattern:

  • Pre-Work
    Before each class, you will have a chance to get familiar with content through things like recommended readings and videos.
  • Virtual Class
    Your week starts with a 75-90-minute Virtual-Instructor-Led class .The instructor will start class by looking at the previous week’s class and homework, then will talk about that week’s content.
  • Homework
    Each week, you will have a homework assignment to let you apply concepts presented during the class. Assessments may include but are not limited to, test questions, at-work projects, and videos.

2019 Workshops

Tech Tools 101
January 8, 15, and 24

In this three module series, we’ll show you how to use popular computer-design programs in order to leave a lasting impression on your current and potential clients. Taught by industry experts, Tech Tools 101 provides the basics of InDesign, Photoshop, and Prezi for the A/E/C professional.
Each virtual workshop is approved for 4.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 4.5 learning units from the American Institute of Architects (AIA). 
Fees: $325 member; $375 non member

Workshop completed.

Proposals 101
February 13, 20, and 28

You can’t just keep your fingers crossed and hope for the best when it comes to winning work. There are insider tips and strategies all about putting together the best-possible proposal for your project pursuits. This three module series, taught by industry experts, provides the essential basics of Capture Planning, Proposal Writing, and Graphics for the A/E/C professional.
Each virtual workshop is approved for 4.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 4.5 learning units from the American Institute of Architects (AIA). 
Fees: $325 member; $375 non member

Workshop completed.

Marketing 101
March 7, 14, and 21

Join SMPS Fellow and Certified Professional Services Marketer Scott Butcher for a three-week exploration of Marketing 101. Scott will provide insight into marketing and business development professions for A/E/C industries and share the steps to contributing to and/or creating a successful program for your firm.
Whether you belong to a marketing or technically focused staff, this three module workshop is ideal for those newer to the A/E/C industries or someone wishing a refresher.
Each virtual workshop is approved for 4.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 4.5 learning units from the American Institute of Architects (AIA). 
Fees: $325 member; $375 non member

Workshop completed.

Tech Tools 201
April 4, 18, and 25

In this three module series, we’ll show you how to use popular computer-design programs in order to leave a lasting impression on your current and potential clients. Taught by industry experts, Tech Tools 201 provides Advanced InDesign Tips and Techniques, Advanced Photoshop, and Advanced Prezi for the A/E/C professional.
Fees: $325 member; $375 non member
Each virtual workshop is approved for 4.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 4.5 learning units from the American Institute of Architects (AIA). 
Learn more and register.

Elements of Design
May 7, 15, and 22

There are important design elements for putting together the best-possible work for your proposals and marketing materials. In this three module series, we’ll show you what you need to know to take your A/E/C marketing materials to the next level and stand out from the competition.

Elements of Design explores the Basics of Graphic Design, Photography Tips & Tricks, and Maximizing Social Media Presence with Graphics.
Fees: $325 member; $375 non member
Each virtual workshop is approved for 4.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 4.5 learning units from the American Institute of Architects (AIA). 
Learn more and register.

Content Marketing
June 5, 12, and 19
When you have constant proposals, presentations, and other critical tasks piled up on your desk, it can be hard to add content marketing to the mix. It’s not because content marketing isn’t critical. It’s because content marketing isn’t an immediate need. Let’s face it: a white paper for the website usually doesn’t stand in the way of a multi-million dollar RFP.

By adding content marketing as a long-term initiative, you have the power to shift client perspectives, showcase thought leadership, increase validity, and generate sales qualified leads. If your A/E/C firm is looking to diversify clientele and expand your message past networking events, golf tournaments, and current collateral and communications, it’s time to level up your content marketing strategy.

In this three series virtual workshop, we’ll take a real-world approach to mastering content marketing while you manage the expected and unexpected tasks that land on your daily to-do list.
Fees: $325 member; $375 non member
Each virtual workshop is approved for 4.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 4.5 learning units from the American Institute of Architects (AIA). 
Learn more and register.

Leadership
(Dates TBA)

An engaging and thought provoking three module series.
Fees: $325 member; $375 non member
Each virtual workshop is approved for 4.5 continuing education units for the Certified Professional Services Marketer (CPSM) program and 4.5 learning units from the American Institute of Architects (AIA). 
More info and registration coming soon