SMPS Knowledge Kits are designed to further develop your professional skills. Each set includes four on-demand webinars. Save over 60% when you purchase four SMPS on-demand webinars as a set. Choose the kit that best serves your professional development needs:
Improve your core marketing functions that lead to your firm’s success. In this kit, you’ll learn about email marketing, how to budget and track your ROI, editing basics that will result in winning RFPs, and how to market your firm on a limited budget.
6 CEU Credits: (1.5 credits x 4 webinars)
Planning, managing, and writing proposals are some of the most important marketing activities professional services firms need to undertake to win work. With this kit, you’ll learn more about proposal essentials, secrets to proposal success, differentiation, and how to win a pitch.
Are you new to business development and looking to stay ahead of the competition in today’s challenging economic environment? Designed for business development beginners, this kit will help lay a foundation for building a successful BD program for your firm, elevate your skills as a business developer, and effectively build long-term client relationships.
More technical professionals are involved now with client and business development than ever before. With this kit, you’ll discover how to enhance your BD skills in the seller-doer model that’s common in many professional services firms.
PLANNING & RESEARCH
Spotting market trends can help you position your firm for future work. Market research and planning can help you determine the work that’s out there and whether your current markets are viable. In this kit, you’ll learn about various research tools that will help you implement a successful marketing plan as well as the strategic planning process that comes before it.