Master This

Be the CMO of your career.

Our newly-launched breakthrough series offers participants an intensive, three-session online workshop made for high-performing individuals who want to level up and lead in specific areas of their business and firm. This interactive program accelerates your professional transformation by providing a deep view of each topic offered.

Participants will learn by doing and cultivate connections within small, interactive groups. Registrants are encouraged to participate in the live sessions to maximize your learning experience.

On-demand access is included with registration.

Strategic Planning


March 2, 4, 8 at noon ET

Program Description:

It’s time to put some brain power into strategic planning. And it doesn’t have to be brain surgery. Strategic plans have become crucial for firms looking for ways to thrive and grow in an increasingly competitive environment.

In this three-part workshop, you’ll learn how to execute strategic business planning to help accelerate your firm’s growth and success.


Stacy Stout, FSMPS, CPSM, principal, BRANDiac Strategies

As the energetic founding principal of BRANDiac Strategies, Stacy Stout knows a thing or two about enthusiastically building business, relationships, and brands. Prior to BRANDiac, Stacy held marketing director positions for prominent architectural firms and a leading general contractor, in addition to marketing strategist roles for advertising firms. No matter where clients roam, Stacy is an expert at wrangling the focus to marketing strategy and outcomes.

Stacy is a past-president of SMPS Colorado, was a member of the society board as a director-at-large, was awarded Marketer of the Year by the chapter in 2011, and was named an SMPS Fellow in 2014.

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Career Planning for Success


March 16, 18, 22 at noon ET

Program Description:

This career deep-dive program promises to help participants envision their professional future through the lenses of reflection, assessment, and execution.

Each module in the three-part series will include opportunities for individual thought, brief lectures with examples and case studies, and behavioral exercises and group discussion. There will be handouts that provide immediate learning, brief activities between sessions, and exercises to engage the career planning concepts.

Participants who work through this program will have new insights and tools that will guide them with more confidence along their career path.


Barbara Shuck, FSMPS, CPSM, CEO, Everest Marketing Services, LLC

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Space is limited in each session. Have questions? Email