Master This

Be the CMO of your career.

Our new breakthrough series offers participants an intensive, three-session online workshop made for high-performing individuals who want to level up and lead in specific areas of their business and firm. This interactive program accelerates your professional transformation by providing a deep view of each topic offered.

Participants will learn by doing and cultivate connections within small, interactive groups. Registrants are encouraged to participate in the live sessions to maximize your learning experience.

Registration is now open for all of the sessions. Catch a sneak peek of our upcoming session on the Loyalty Loop with bestselling author and keynote speaker, Andrew Davis.

The Loyalty Loop

Course Dates/Time:

September 21, 23, 25  from noon to 1 p.m. EDT

Session Description:

It’s time we stop telling clients we’re different. Start showing them you’re different.

One of the most effective ways to grow our business isn’t filling a funnel with low-quality leads. Instead, treat your loyal clients and prospects as your most valuable asset. It’s time to exploit your loyalty loop. The loyalty loop leverages your existing clients to drive a steady stream of highly valuable, high-margin, new business.

In this immersive and interactive three-part workshop, best-selling author and marketing strategist Andrew Davis will help you harness the power of the new B2B buying experience.

Learning Objectives:

  • Discover how to build anticipation so your prospects can’t wait to get on the phone
  • Learn how to maximize the honeymoon period to get better testimonials
  • Walk away with one super-secret question that will transform your experience

Presenter:

Andrew Davis

Andrew Davis is a bestselling author and keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC and worked for The Muppets. He’s appeared in the New York Times and on the Today Show. He’s crafted documentary films and award-winning content for tiny startups and Fortune 500 brands. Today, Andrew Davis teaches business leaders how to grow their businesses, transform their cities, and leave their legacy.

CEUs:

This course is approved for 3 continuing education units (CEU) for the Certified Professional Services Marketer (CPSM) Program.

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Change Management

Course Dates/Time:

October 13, 15, 19 from noon to 1 p.m. EDT

Session Description:

Embracing change: It’s one of the hardest things to accomplish. But it’s necessary for personal and professional success. In this series, our presenter Maisha Hagan walks us through the process of change management and decision-making within your role and at your firm.

Presenter:

Maisha Hogan

Maisha Christian Hagan is the owner of and head coach at Beauty & the Boss, a professional development and career coaching service that helps women strategically position themselves for promotion or career growth. Prior to starting Beauty & the Boss, Maisha concentrated on the A/E/C industries as a professional services marketer, and as a director and member of an executive leadership team for multi-million dollar companies. She has a passion for people and a mind for business and has leveraged these strengths into teaching, mentoring, and coaching within public, private, and nonprofit communities.

CEUs:

This course is approved for 3 continuing education units (CEU) for the Certified Professional Services Marketer (CPSM) Program.

Register Now

Digital Readiness

Course Dates/Time:

November 10, 12, 16 from noon to 1 p.m. EDT

Session Description:

A few months ago, the way we worked changed drastically. From new remote work policies to the way we handled business development, many firms had to turn on a dime to keep up. In this three-part session led by digital-marketing expert, Tim Asimos, you’ll learn unique ways to engage your audience and win projects in our virtual world.

Presenter:

Tim Asimos

As partner and director of Digital + Growth at circle S studio, Tim Asimos has a deep understanding of the ups and downs of the digital world. With an unwavering focus on the user experience, Tim helps guide the creation and development of websites and other digital projects. His keen insight and technological prowess help clients navigate the constantly changing world of marketing. Tim has long been a proponent of content marketing, and he helps clients engage their audiences in new and meaningful ways.

CEUs:

This course is approved for 3 continuing education units (CEU) for the Certified Professional Services Marketer (CPSM) Program.

Register Now

Practical Applications of Storytelling in A/E/C Firms

Course Dates/Time:

November 17, 19, 23 from noon to 1 p.m. EDT

Session Description:

If you’re like many A/E/C marketing/business development professionals, you’ve discovered that developing your company’s story is one of the hardest tasks on your long to-do list. Meanwhile, your revenue is lagging. Technical colleagues are confused. Your hit rate isn’t budging. And worst of all, you feel discouraged. Here’s the good news: It doesn’t have to be that way. In this three-part session, Everest Marketing Services President, Barbara Shuck will share storytelling principles proven to engage clients, prospects, and colleagues. After attending, you’ll walk away knowing how to capture your audience’s attention and compel them to respond.

Learning Objectives:

  • Understand the hero journey how to implement it
  • Walk through the storytelling framework step by step Discover ways the storytelling/narrative framework can be applied to A/E/C industry communications

Presenter:

Barbara Shuck, FSMPS, CPSM

President, Everest Marketing Services

With 25+ years working for A/E/C firms, Barbara understands the frustration of communicating differentiators and creating “why us” and “why not them” themes. At Everest Marketing Services, she uses a comprehensive suite of tools to help companies communicate clearly so they win work and attract staff to grow their business. She helps clients with internal communications and initiatives, and external efforts that win work through compelling and persuasive content and messaging.

Barbara is a past-president of SMPS and is currently an SMPS Foundation trustee. She has a bachelor’s degree in Communication Arts (Journalism) and French, and a master’s degree in Business, (marketing emphasis), along with expertise in sales, printing, publishing, teaching, and marketing in the A/E/C industries.

CEUs:

This course is approved for 3 continuing education units (CEU) for the Certified Professional Services Marketer (CPSM) Program.

Register Now

Space is limited in each session. Have questions? Email knowledge@smps.org.