Master This

Be the CMO of your career.

Our newly-launched breakthrough series offers participants an intensive, three-session online workshop made for high-performing individuals who want to level up and lead in specific areas of their business and firm. This interactive program accelerates your professional transformation by providing a deep view of each topic offered.

Participants will learn by doing and cultivate connections within small, interactive groups. Registrants are encouraged to participate in the live sessions to maximize your learning experience.

On-demand access is included with registration.

Check out the catalog of live and on-demand Master This series available for purchase.


More Than Marketing

Date/Time:

June 1, 3, 7 at noon ET

Program Description:

During this master class, participants will learn creative options to enhance their communications and interactions with new and current clients. Our presenter will also teach marketers how best to work with technical staff to gain much-needed information and project input.

Presenter:

Jane Felsen Gertler, The Marketing Resource

An SMPS Fellow and trained professional coach, Jane works with firm owners and marketing teams in creating marketing, branding, digital communication, business development, and client retention plans. She guides owners and staff on leadership skills, presentation coaching, specialized submissions, and short-list interview strategies. She’s a published writer, magazine columnist, national speaker, and past-president of the former SMPS Long Island. Jane has served on the SMPS New York Mentoring Group and the National BD Initiatives Committee. She’s a graduate of Syracuse University, Newhouse School of Communications.

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Proposal Writing and Graphics

Date/Time:

June 15, 17, 21 at noon ET

Program Description:

In this master class, we’ll discuss how to develop a strong message that’s conveyed through a winning balance of writing and graphics. Marketer Jen McGovern, CPSM, and designer Amanda Cross will share best practices gained through preparing hundreds of proposals for public and private clients nationwide. Participants will leave with an understanding of how writing and design can work together to elevate messaging and help you win more work.

Presenters:

Jen McGovern, CPSM, Regional Marketing Manager, VHB, Amanda Cross, Senior Creative Design Specialist

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Space is limited in each session. Have questions? Email knowledge@smps.org.