R2C

Roadmap to Certification: The CPSM Immersion Course

Roadmap to Certification starts off with a three-day, in-person course that offers an intensive review of the SMPS Domains of Practice for Professional Services Marketers, which form the foundation of the CPSM designation. That’s followed by a 90-day virtual study program.


Roadmap to Certification includes:
  • A three-day immersion course
  • A 90-day study program that includes virtual assignments and instructor time
  • Faculty office hours during monthly webinars for Q&A, discussion, and feedback
  • Practice tests based on the SMPS Domains of Practice
  • Study halls, which provide virtual access to and guidance from CPSMs
  • A virtual forum to post questions through an interactive online community
  • A copy of the CPSM Study Guide
  • New study tools and materials—and an online resource library for each of the six domains

 

Attendees learn how to:
  • Plan for, study, and prepare to take the CPSM exam
  • Assess their knowledge of content areas within the SMPS Domains of Practice
  • Identify general topics and comprehend key areas covered on the CPSM exam
  • Answer complex questions found on the CPSM exam
  • Gain insight into professional services marketing and business development

2019 R2C dates announced soon.


How much does it cost?

 

Early Bird Rate**
Regular Rate
SMPS members $495.00 $595.00
Non members $595.00 $695.00

Sample Agenda

Day 1:

Noon–1 pm: Registration
1 pm–4:15 pm
(A 15-minute break is included.)

I: Marketing Research

  • Types of Research
  • Marketing & Sales ROI
  • Surveys – Types and effectiveness of each
  • Forecasting – How and Why

II: Strategic/Business/Marketing Planning

  • Strategic Plan
  • Marketing Business Plan
  • Budgeting Method
  • Risk Management – Prediction Maps, Scenario Planning

 

Day 2:

7:30-8 am: Registration and Breakfast
8 am–4:15 pm
(A 15-minute break and one-hour lunch is included.)

III: Client & Business Development

  • Business Development Planning
  • Networking and Client Contact
  • Special Considerations Q&A/Wrap Up

IV: Proposals

  • Pre-Response
  • Proposals
  • Presentations

 

Day 3:

7:30–8 am: Registration and Breakfast
8 am–2 pm
(A 15-minute break and one-hour lunch are included.)

V: Promotional Activity

  • Brand vs. Trademark
  • Strategy
  • Planning

VI: Management

  • Managing People
  • Managing Systems
  • Managing a BD/Marketing Culture

Post Workshop Assessment

CPSM Study Groups

What if I’m studying and I’m stuck. What should I do?

Reach out for help by joining a study group near you.

SMPS Atlanta Chapter
Meeting in Winter/Spring 2018
Barb Hicks, CPSM, (508) 517-8883
[email protected]

SMPS Austin Chapter
Meeting in Winter/Spring 2018
Erin Bettison Rapp, CPSM/Lacey Proffitt, CPSM, (512) 997-5199/(512) 294-3916
[email protected] / [email protected]

SMPS Boston Chapter
Meeting in Winter/Spring 2018
Hilary Nieukirk, CPSM, (617) 622-7246
[email protected]

SMPS Central Florida Chapter
Meeting in Winter/Spring 2018
Ashley Shaw/Robin Apelado, 407-547-3019/407-332-5110
[email protected] / [email protected]

SMPS Colorado Chapter
Meeting in Winter/Spring 2018
Christine Clippinger, CPSM/Jessica Nichols, CPSM, (303) 867-7652/(303) 345-2856
[email protected] / [email protected]

SMPS Kansas City Chapter
Meeting in Winter/Spring 2018
Ciara Reid/Tiffany Cartwright, CPSM, (816) 559-3811/(816) 701-2110
[email protected] / [email protected]

SMPS Los Angeles Chapter
Meeting in Winter/Spring 2018
Jodi Espinoza, CPSM, 310.254.3640
[email protected]

SMPS Orange County Chapter
Meeting in Winter/Spring 2018
Keelin Cox, (760) 277-1133
[email protected]

SMPS Sacramento Chapter

Meeting in Winter/Spring 2018
Megan Blackwell, CPSM, (916) 441-6870
[email protected]

SMPS San Francisco Chapter
Meeting in Spring/Summer 2018
Vanessa Pelletier, CPSM, (415) 434-0320
[email protected]

SMPS Washington, DC Chapter
Meeting in Winter/Spring 2018
Jen McGovern, CPSM, 571.389.8171
[email protected]

To learn more or to join a group, please contact the individual listed below the group name.