SMPS can connect you, as a marketer, to best practices, tools, and programs that will help you to strengthen your communications, create winning proposals, and develop innovative marketing programs to grab the attention of clients—and build more business for your professional services firm.
Below are some resources to inspire you. These are just a sample of the hundreds of resources available to you, as a member, in SMPS’s Marketing Resources Center.
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ARTICLES:
A More Valuable Way To Think About Value Proposition The Business of Getting Business: Turning Reputation Into Revenue The Convergence of Experience To Deliver Your Brand Promise Employing Guerrilla Marketing to Energize Promotional Activities -
SMPS BODY OF KNOWLEDGE:
MARKENDIUM: The EssentialsMARKENDIUM®, also known as the SMPS Body of Knowledge (BOK), is the comprehensive educational resource for the successful practice of marketing and business development in the A/E/C industries. MARKENDIUM also further defines the six Domains of Practice for the Society and professional services marketing.
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Define Your Job
Job DescriptionGuide for Marketing and Business Development Departments in the A/E/C industry. Members can access the full document here.
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See What Others are Doing
View Gallery2019 SMPS Marketing Communications Awards (MCA) Gallery — winning entries from 23 categories including advertising, brand awareness campaign, mobile app, website, and more.
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Work Smarter Not Harder
ArticleArticle: Using a Marketer’s Perspective to Shape Your Organization
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Build Business
Learn MoreThe SMPS annual conference, Build Business: Pivot & Focus, is being held virtually from October 5–9, 2020.
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CPSM
Get CertifiedCertified Professional Services Marketer Program
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Sample Template
DownloadProposal template
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Show What You Know
Write an article for Marketer -
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