SMPS can connect you, as a marketer, to best practices, tools, and programs that will help you to strengthen your communications, create winning proposals, and develop innovative marketing programs to grab the attention of clients—and build more business for your professional services firm.
Below are some resources to inspire you. These are just a sample of the hundreds of resources available to you, as a member, in SMPS’s Marketing Resources Center.
ARTICLES:A More Valuable Way To Think About Value Proposition The Business of Getting Business: Turning Reputation Into Revenue The Convergence of Experience To Deliver Your Brand Promise Employing Guerrilla Marketing to Energize Promotional Activities
SMPS BODY OF KNOWLEDGE:MARKENDIUM: The Essentials
MARKENDIUM®, also known as the SMPS Body of Knowledge (BOK), is the comprehensive educational resource for the successful practice of marketing and business development in the A/E/C industries. MARKENDIUM also further defines the six Domains of Practice for the Society and professional services marketing.
Define Your JobJob Description
Guide for Marketing and Business Development Departments in the A/E/C industry. Members can access the full document here.
See What Others are DoingView Gallery
2019 SMPS Marketing Communications Awards (MCA) Gallery — winning entries from 23 categories including advertising, brand awareness campaign, mobile app, website, and more.
Work Smarter Not HarderArticle
Article: Using a Marketer’s Perspective to Shape Your Organization