Measuring for Success: A Look at Hit Rates & Other KPIs in the A/E/C Industries
What’s all this talk about hit rates and KPIs?
A/E/C firms of all sizes are looking for the most effective tracking methods to go after projects—and win them. Not long ago, the SMPS Foundation was determined to find out more.
So, what did the SMPS Foundation do?
They partnered with the Master of Marketing Research program at Southern Illinois University to look at the tools and processes A/E/C firms use to track their methods in relation to success rates. During a free webinar on December 15, Michelle Yates, APR, CPSM, and Holly Bolton, FSMPS, CPSM, shared some of the findings.
View the webinar recording to learn more about:
- Different methods for tracking hit rates
- Average hit rates and the barriers to developing a standard
- Making the most of KPIs to help improve your firm’s future performance
The findings are based on numerous survey responses and interviews from companies throughout the United States.
Want more? Download the report, Hit Rates and KPIs: Measuring for Success.
Michelle has more than 20 years of marketing experience and serves as director of marketing for Lawrence Group, a national 170-person design and project delivery firm headquartered in St. Louis. She is a two-time past-president of SMPS St. Louis and serves on the SMPS Foundation’s Informed Strategies Committee. Michelle is accredited in public relations and a Certified Professional Services Marketer.
Holly is both director of marketing at CE Solutions, an Indianapolis-area structural engineering firm, and president of 3chord Marketing, which provides marketing communications services to clients in the AEC industry. Holly co-authored the SMPS Foundation research white paper, The Client’s Use of Social Media & Social Networking, and the SMPS book, A/E/C Marketing Fundamentals. ENR named her one of the Midwest’s Top 20 under 40.