Foundation Committees and Researchers

About the Society for Marketing Professional Services (SMPS)

Informed Strategies Research Committee: Facilitates and manages research activities for the SMPS Foundation.

2015-16 Trustee Liaison: Amy Collins, CPSM, Marketing Manager, Wagman Construction

1.    2015-16 Chair: Michelle Yates, APR, CPSM, Director of Marketing, Lawrence Group
2.    Megan Hemmerle, CPSM, LEED AP, Marketing Manager, Arup
3.    Karen Santoro, CPSM, Marketing, CRB Architecture/Engineering/Construction
4.    Shawn Barron, CPSM, Director of Communications & Marketing, Rettew
5.    Amy Blanco, Marketing Manager at THW Design
6.    Christie Jones, Marketing, T. Y. Lin International
7.    Natalie Pagano, CPSM, Marketing & Communications Manager, Manhattan Construction Group
8.    Daniel Carfora-Hale, CPSM, LEED AP, Associate, Business Development Manager, SmithGroupJJR
9.    Sylvia S. Montgomery, MBA, MFA, BA, CPSM, Partner, Hinge (Research Adviser)

Content Committee
– Designs the final deliverables for the SMPS Foundation’s research outcomes and prepares them for distribution in various channels.

2015-16 Trustee Liaison: Carolyn Ferguson, FSMPS, CPSM, Owner | President, WinMore Marketing Advisors

1.    2015-16 Chair: Jennifer Bentley, Marketing Communications Leader, GEI Consultants, Inc.
2.    Fawn Radmanich, Marketing Manager, PCL Construction Services Inc.
3.    Katelin Etoh, CPSM, Associate, Marketing Director, Ziger/Snead Architects
4.    Tracey Gould, Director of Marketing, Noelker and Hull
5.    Jennifer Schaefer, Marketing Manager, Brycon Construction
6.    Maria Loitz, CPSM, Director of Marketing, BVH Integrated Services, P.C.

Outreach Committee – Promotes the SMPS Foundation to members of SMPS, other A/E/C organizations, non-member A/E/C companies, and firm leaders.

2015-16 Trustee Liaison: Holly Bolton, FSMPS, CPSM, Director of Marketing, CE Solutions Inc.

1.    2015-16 Chair: Colleen Kucera, CPSM,  Marketing Manager, Ryan Companies US, Inc.
2.    Kevin Hebblethwaite, FSMPS, CPSM, Senior Consultant, Full Sail Partners
3.    Dana Galvin Lancour, CPSM,  Director of Communications, Barton Malow Company
4.    Joy Guinn, FSMPS, CPSM, Director of Marketing, Nichols Consulting Engineers (NCE)
5.    Alexandra Garner, CPSM, Marketing Coordinator, Terracon Consultants, Inc.
6.    Deborah Briers, CPSM, MBA, Chief Content Creator, DB Creative Communications

Programs Committee – Manages the planning and execution of special SMPS Foundation events.

2015-16 Trustee Liaison: Melissa Lutz, FSMPS, CPSM, Principal/Marketing Director, Champlin Architecture

1.    Angie Cole, Marketing Coordinator, Cochran, Inc.
2.    Jennifer Stewart, Sr. Marketing Coordinator/Proposal Manager, NCE | Engineering & Environmental Services
3.    Melissa Trotman Hollinshead, Marketing Associate, HITT Contracting Inc.
4.    Skip Bourgeois, Vice President of Marketing, Coffman Engineers
5.    Susanne Hanson, Director of Business Development, JDavis Architects

2014-15 Research – Seller-Doer/BD Research Committee

1.    Scott Butcher, FSMPS,  CPSM, Vice President, JDB Engineering Inc
2.    Paula Ryan, FSMPS, CPSM, Marketing Director, Jezerinac Geers & Associates, Inc.
3.    Bill Long, P.E., FSMPS, CPSM, Vice President, Canuso Jorden
4.    Tina Myers, CAE, Depute Executive Director, SMPS HQ
5.    Russ Sanford, CPSM, Senior Manager – Corporate Planning and Development Group, Kleinschmidt Associates

Volunteer Researchers

  1. “Measuring for Success: A Look at Hit Rates & Other KPIs in the A/E/C Industry” – Michelle Yates, APR, CPSM, Director of Marketing, Lawrence Group with graduate research students from Southern Illinois University – Edwardsville
  2. “A/E/C Firms and the Web: The Seller’s Perspective” – Jennifer Van Vleet, CPSM, Vice President, MWH Global and Hope Wilson, PMP, CPSM, Consultant
  3. “A/E/C Firms and the Web: The Buyer’s Perspective” – Sarah Wortman, CPSM, Director of Marketing, LRS Architects
  4. “A/E/C Firms and Hit Rates” – Leah Boltz, CPSM, Director of Marketing & Business Development, Bettisworth North Architects & Planners; Andrea Story, CPSM, Vice President: Marketing & Business Development, R&M Consultants Inc. and Jessica Taft, Marketing Director, Enterprise Engineering, Inc.

2016 Fellows Survey Committee

  1. William R. Long, PE, FSMPS, CPSM (Chairperson), Vice President, Canuso Jorden
  2. Theresa M. Casey, FSMPS, CPSM, President, On Target Marketing & Communications, LLC
  3. Carolyn Ferguson, FSMPS, CPSM, Owner | President, WinMore Marketing Advisors
  4. Jane Felsen Gertler, FSMPS, Director of Marketing, Howard L. Zimmerman Architects
  5. Michael T. McCann, FSMPS, CPSM, Senior Marketing Manager, The Clarient Group
  6. Lisa B. Roberson, CPSM, Business Development Manager, Griffith Engineering Inc.
  7. M. Sharyn Yorio, FSMPS, CPSM, Director of Client Development, VJ Associates


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