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AEC.AI™
2025-10-09 - 2025-10-10 | Sheraton Denver Downtown, 1550 Court Place, Denver, CO, 80202, United States
AEC.AI™ isn’t just another conference session—it’s a two-day interactive learning lab designed for A/E/C marketers and business developers who want to learn AI by doing. Bring your laptop and work alongside AI expert Christopher Penn as you explore real-world applications, experiment with AI tools, and integrate them directly into your workflow.

Members-Only Learning Lab: Emerging Trends in A/E/C Marketing and Business Development
2025-10-21 12:00 - 13:00 UTC | Virtual, VA, United States
Presented by SMPS Foundation President, Michele Raftery, FSMPS, CPSM, WELL AP, and SMPS Foundation President-Elect, Sarah Kinard.

Members-Only Learning Lab: Redefining Our Value Proposition: How Learning & Development, Knowledge Management, and Marketing Drive Growth and Attract Talent at Shive-Hattery
2025-10-28 12:00 - 13:00 | Virtual, VA, United States
Presented by Greg S. Kanz and Amy Anderson.

CX Immersion: Lead the Future of Client Experience in A/E/C
2025-10-30 10:00 - 17:00 | Harkins Builders, Inc, 10490 Little Patuxent Parkway Suite 400, Columbia, MD, 21044, United States
Powered locally by SMPS Maryland

Webinar: WAKE ME WHEN IT’S OVER! Why so many presentations suck and yours don’t have to
2025-10-30 14:00 - 15:30 | Virtual, VA, United States
Presented by Greg Gray.

CX Immersion: Lead the Future of Client Experience in A/E/C
2025-11-05 10:00 - 17:00 | Riverbanks Zoo & Garden, 500 Wildlife Parkway, Columbia, SC, 29210, United States
Powered locally by SMPS Palmetto.

CX Immersion: Lead the Future of Client Experience in A/E/C
2025-11-14 11:00 - 17:00 | Turner Construction Company, 66 Hudson Boulevard East, New York, NY, 10001, United States
Powered locally by SMPS New York.

Members-Only Learning Lab: From Insight to Impact: Benchmarking the Future of Client Experience (CX) in the AEC Industry
2025-11-19 12:00 - 13:00 | Virtual, VA, United States
Presented by SMPS Foundation President, Michele Raftery, FSMPS, CPSM, WELL AP, and Ryan Suydam, CXMP.

Members-Only Learning Lab: The 10 Reports Every AEC Marketer Should Master
2025-12-02 12:00 - 13:00 | Virtual, VA, United States

Members-Only Learning Lab: Cornerstones & Cobblestones: A Practical Framework for Sustainable Thought Leadership
2025-12-09 12:00 - 13:00 | Virtual, VA, United States

Webinar | Turn Ugly RFQ/P Requirements Into Well-Designed Documents
2026-02-19 14:00 - 15:30 | Virtual, VA, United States
This session teaches A/E/C marketers how to turn rigid, text-heavy RFQ/RFP requirements into clean, highly readable, and professional proposal layouts. We’ll cover practical InDesign techniques for converting tables and charts into clear visuals, maximizing limited space (including 11×17 spreads), applying consistent typography and styles, and restructuring org charts and diagrams for clarity. Whether you’re new to InDesign or an advanced user looking to sharpen your production workflow, this class focuses on real-world A/E/C examples and quick wins you can use immediately. You’ll leave with repeatable design strategies that make complex content easier for selection committees to read, score, and remember.

Complimentary Member Learning | The Winner’s Circle: MCA Learning Lab
2026-02-24 12:00 - 13:00 | Virtual, VA, United States
Join this interactive MCA Learning Lab to hear directly from recent Marketing Communications Awards (MCA) winners as they share what it takes to create award-winning submissions. Through real-world case studies, spotlighted firms will walk through their research, strategy, creative approach, and measurable results, offering practical insights you can apply to your own work.

Complimentary Member Learning | Negotiating: The Essential Power Tool for Shortlisted Meetings
2026-03-10 12:00 - 13:00 | Virtual, VA, United States
Differentiating your firm doesn’t have to be a struggle for project managers. PMs help win bids by demonstrating to prospects that they are skilled negotiators who understand project timelines and budgets. This webinar teaches the 3-step alignment framework for managing client expectations while reducing costly conflicts on job sites. Stakeholders who feel confident in project managers’ negotiating and communication skills quickly develop trust and respect for your firm.

Webinar | AEC Benchmarks: Where Top AEC Firms Win
2026-03-19 14:00 - 15:30 | Virtual, VA, United States
Search visibility isn’t a Google‑only game anymore—it’s a Search‑Everything landscape spanning Gen‑AI answer boxes, voice assistants, social feeds, and hyper‑local results. In this data‑rich session, a seasoned construction‑marketing executive reveals exclusive insights from auditing every ENR Top 400 Contractor, ENR Top 500 Design Firm, and ENR 600 Specialty Contractor website. The study pinpoints where these industry leaders shine, where they inadvertently lose traffic, and how resource-constrained marketing teams can outmaneuver these giants.

HXB Townhall | ElevateHer: The State of the AEC Industry
2026-03-25 15:00 - 16:00 | Virtual, VA, United States
In honor of Women’s History Month, please join us for a dynamic panel discussion on the state of the AEC industries. Society CEO Marci Thompson and Board President-Elect Andrea Story will participate.
In addition to celebrating the accomplished women on the panel, we will discuss:

Industry Trends & Outlook
Technology & Innovation
Workforce & Talent
Sustainability & Resilience
Business Strategy & Client Relationships

The panel will be moderated by Shirley Che, Field Marketing and PR Specialist at Zweig Group.

Webinar | The Strategic Shot: Turning Visual Content Into a Firmwide Advantage
2026-04-02 14:00 - 15:30 | Virtual, VA, United States
Photography and videography are among the most underleveraged assets in A/E/C firms—often treated as afterthoughts instead of essential business tools that drive alignment, consistency, and brand credibility. This session reframes visual content as an operational strategy rather than a marketing expense. Attendees will learn how to plan and integrate photo and video milestones into project schedules, align leadership and operations teams around shared goals, and create a scalable, repeatable framework for capturing visuals across every phase of the project lifecycle.

Amplify A|E|C
2026-07-27 - 2026-07-29 | Caesars Palace, 3570 Las Vegas Boulevard South, Las Vegas, NV, 89109, United States
After welcoming 850+ attendees in Columbus, Amplify A|E|C is gearing up for an even bigger experience in Las Vegas in 2026. Join us for the premier conference for AEC marketers, business developers, and firm leaders—where bold thinkers, proven strategies, and cutting-edge tools come together.

AEC.AI Summit
2026-11-18 - 2026-11-20 | JW Marriott Austin, 110 E 2nd Street, Austin, TX, 78701, United States
AEC.AI is a focused learning experience dedicated to the practical, responsible use of artificial intelligence across the architecture, engineering, and construction industries. Designed for AEC marketers, business developers, and growth leaders, the program explores how AI is shaping business strategy, client experience, and firm competitiveness. Through expert-led sessions, real-world applications, and hands-on learning, AEC.AI delivers actionable frameworks attendees can apply immediately. Participants leave with clearer direction and the confidence to pilot, deploy, and govern AI in ways that drive measurable business impact.

AEC.AI Summit
2026-11-18 - 2026-11-20 | JW Marriott Austin, 110 E 2nd Street, Austin, TX, 78701, United States
Join us for AEC.AI, a focused learning experience dedicated to the practical, responsible use of artificial intelligence across the architecture, engineering, and construction industries. This year’s event will be November 18-20, in Austin, TX. Designed for AEC marketers, business developers, and growth leaders, the program explores how AI is shaping business strategy, client experience, and firm competitiveness. Through expert-led sessions, real-world applications, and hands-on learning, AEC.AI delivers actionable frameworks attendees can apply immediately. Participants leave with clearer direction and the confidence to pilot, deploy, and govern AI in ways that drive measurable business impact.
