More About Kate

About the Society for Marketing Professional Services (SMPS)


Kathryn A. Mullaney, CPSM

Senior Associate, Business Developer
HGA Architects and Engineers

Kate Mullaney has over 17 years in marketing and business development, working for architecture, engineering, and program/project management firms. Her involvement with and leadership in firms of varying sizes, service offerings, markets, and cultures gives her a holistic perspective on the industry and both the unique and similar challenges that firms face.

Mullaney’s belief is that the A/E/C industry will continue to evolve and change at a rate outside of most firms’ ability to adapt. It’s an exciting but uncertain time, with the key to success revolving around inter-connectivity. Functions that once operated as silos, need to work in an integrated way. The functional connections of project execution and client service with business development, or the relationship between knowledge and the ability to market it in a new way, must evolve. No one can do it alone, so we are challenged to think in new paradigms about how we work, how we share information, and how we can be change agents and innovators in a competitive environment.

As a senior associate and business developer for HGA in Milwaukee, Mullaney brings leadership to client development, business and pursuit strategy related to the arts community & education (ACE) practice regionally. Since joining HGA in January 2016, she has relocated from Chicago and been getting to know her newly adopted city of Milwaukee.

Prior to joining HGA, Mullaney served as the central region business development director for HDR, Architecture, Inc. In her role, she worked with central region directors and leadership in four regional offices (Denver, Chicago, Minneapolis, and Omaha) to develop and implement strategy, build networks, and strengthen relationships with targeted healthcare and academic systems in 16 states to drive growth within healthcare and science and technology sectors. In addition, her role included supporting and guiding technical teams and leading pursuits.

From 2012–2014, Mullaney was the director of business development for Cotter Consulting, a woman-owned regional program and project management (owner’s rep) firm in the mid-west. She led the marketing and communications group, developed annual business and marketing plans in partnership with department leaders, and led client development strategies.

During her six years at Primera Engineers, a multi-disciplinary engineering firm, from 2006–2012, her contributions to the growth of the company resulted in the number of staff doubling from 65 to 130 team members and from $8M to almost $16M in revenue in the face of the great recession. Mullaney led market research, developed strategic business and marketing plans, established new, and maintained existing client relationships.

The favorite part of her role then and now involves the coaching of all staff in the efforts to grow the firm, including pursuit strategy, client service, presentation skills, solutions-focused proposal development, team building, and applying the content marketing strategies to the technical team’s role as thought leaders.

She is active in many client and industry organizations, was previously president of SMPS Chicago, and was recognized with the 2013 SMPS Chapter President of the Year (CPY) award. Mullaney is a member of the SMPS Business Development Institute committee, serves as part of the business development faculty, was chair of 2013–14 chapter president of the year committee, and has served on the national elections committee. In addition, Kate presents on business development topics at regional and national conferences, including the “More Cowbell for Business Development” series, which has played at Build Business in 2014 and 2015, as well as regional conferences and chapter events around the country.

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