Educational Opportunities

Enhance your performance, expand your knowledge.

Enhance your performance, expand your knowledge, and build a strong community of peers through SMPS Education. SMPS also supports the Certified Professional Services Marketer (CPSM) designation.

A/E/C Marketing Essentials

During this one-day workshop , you’ll gain valuable knowledge and insight into five of the six domains of practice (Marketing Research, Marketing Planning, Client and Business Development, Proposals, and Promotional Activities) that are critical to your success as an A/E/C marketer or business developer. Check back for upcoming course dates. 

Build Business, the SMPS Annual Conference

Build Business is the leading business development, marketing, and leadership conference for the A/E/C industries. Expand your knowledge and network with peers and industry experts. Registration is now open for 2018. 

Business Development for the A/E/C Industries

This full-day interactive workshop will help sharpen your BD skills or better assist your technical staff to develop more business. Position your firm competitively through the skills learned. 2018 dates will be posted soon. 

Lunchtime Learning Labs for SMPS Members

Grab your lunch—or breakfast—and join us online every other month for our complimentary Lunchtime Learning Labs. This educational series, for SMPS members only, features great topics to help you learn new skills, advance your career, and build your firm’s business.


MARKENDIUM, also known as the SMPS Body of Knowledge (BOK), is a comprehensive educational resource for the successful practice of marketing and business development in the A/E/C industries. The six-book series and Kindle version are now available on Amazon. Self-paced, interactive courses curated by SMPS and Subject Matter Experts (SMEs) are also available on MARKENDIUM: Online Learning.

MARKENDIUM Online Learning

Focused exclusively on marketing and business development for the A/E/C industries, MARKENDIUM: ONLINE LEARNING brings you the best of both worlds: e-learning and professional development.

Prepare to Win Virtual Workshops

An interactive series of virtual workshops that provide participants with the knowledge and skills to enhance their A/E/C marketing know-how led by experienced industry professionals.

Roadmap to Certification: The CPSM Immersion Course

This program offers a three-day immersion course followed by a 90-day study program that includes new study tools, practice tests, and faculty office hours for feedback. Check back for 2018 courses. 

Seller-Doer Learning Series

In today’s A/E/C world, having professional skills and training isn’t enough if you can’t also market and sell. The SMPS Seller-Doer learning series is your model for success. Ensure that the best doers are also the best sellers with this blueprint that offers tools, education, and resources. The one-day workshop returned to Build Business on July 12, 2017. Check back for future offerings.

SMPS University: Leadership Advancement Program

Gain the critical business management knowledge to increase your firm’s profitability and the leadership skills to establish yourself as a respected leader, inside and outside your firm at the Leadership Advancement Program. This program is offered in partnership with the Robert H. Smith School of Business at the University of Maryland. Check back for information on the next offering.

The Pinnacle Experience

A new SMPS event specifically designed for senior marketing leaders was held in St. Louis in October 2017. This symposium-style program engaged attendees with content aligned with current and emerging needs of marketing and business development decision-makers. Experienced professionals shared perspectives and connected with other thought leaders. Presentations and discussions focused on strategic issues affecting the A/E/C industries. Registration will open soon for our 2018 offering to be held near Texas in 2018.

Webinar Series

Interactive, 90-minute webinars are conducted monthly and cover hot topics, best practices, and special interests in A/E/C marketing and business development. SMPS webinars are sponsored by Cosential.

Corporate In-House Training

SMPS’ Corporate In-house Training is a great way to take advantage of our cost-effective, convenient professional development and bring high-quality educational programs and valuable CEUs to your entire firm.

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