Discover the perks of throwing your hat into the marketing competition ring
Football has the Vince Lombardi Trophy; hockey has the Stanley Cup; the film industry gives out Oscars; and Broadway has the Tony Awards. So how does SMPS honor winning projects within A/E/C firms? Through the Marketing Communication Awards (MCA)! So, step aside, MTV Moonman, we have our own custom award, the M award!
Recognized by HubSpot as one of the top marketing award programs worth entering, the MCA program provides an opportunity for firms to showcase their best marketing practices and to educate the A/E/C industries about the critical role of marketing. In its 47th year, this annual competition is the longest-standing, most prestigious awards program recognizing excellence in marketing and communications by professional services firms in the design and building industries.
You may be asking why should I enter a marketing competition? Here’s how the Marketing Communications Awards benefits companies in multiple ways:
Validation
Gives your team an opportunity to validate the value of your work. The process of submitting an entry to the MCA program allows marketers the added benefit of documenting and benchmarking the work they do for their firm.
Recognition
Offers recognition for your firm. Who doesn’t want to work for (or hire!) an award-winning firm? MCA provides a unique opportunity to showcase your firm as a leader in marketing communications through best practices. All finalists’ entries become part of an MCA Gallery, which offers great exposure.
Provides recognition for your marketing team. Get noticed by your colleagues and industry peers. MCA provides a unique opportunity for the marketing and communication teams of A/E/C firms to stand out and be recognized.
Benchmarking
Provides criteria that marketing teams can use with their marketing projects. Many entrants find the entry form questionnaire is a great resource for their marketing planning outside the MCA program. The criteria are based on five areas: marketing objectives, research/planning, target audience, messaging, and results.
Publicity
Submitting a project in the MCA competition can generate more media coverage to gain exposure for your firm and raise its profile by reaching a wider audience.
Employee Morale and Team Building
Entering an awards competition is a powerful way to say, “We’re proud of the work our team accomplishes!” It also offers an opportunity for your team to work together and synthesize that energy into a well-performing show of strength.
Peer Evaluation and Feedback
Every entrant receives feedback on their submission. The feedback offers great insight and has proven to be valuable for firms who enter the program.
Open Doors
The MCA competition can open doors to new opportunities, collaborations, and partnerships within the A/E/C industries.
Our final deadline is March 22, 2024, and the early discount rate ends on February 15, 2024. Submit your entry today!
Discover what our winners have to say about the MCA competition
