Keynote Presentation

A marketing guru, investor, and author takes the stage during Build Business 2021.

Bonin Bough | Bending the Curve: Tools To Unlock Organizational Growth

Program Description:

Learn how to drive innovation across your organization from someone who did it at the largest companies in the world. Bonin Bough will share how he took brands like Oreo, Cadbury’s, Pepsi, and Gatorade and helped them to drive strategic initiatives and develop leading-edge marketing campaigns. He will share how his groundwork took Mondelez International’s e-commerce business from $65M to 265M in 18 months.

During Bonin’s keynote, you’ll learn how breakthrough communications, combined with customer data, can create an entirely new and direct relationship with the consumer. Bonin will share how he leveraged this methodology to grow Sundial Brands (Shea Moisture) from $250M to $350M before they were acquired by Unilever for close to $1 Billion. He’ll also share how he’s currently working with companies who are developing the technologies and platforms that will help your organization to unlock this type of success in the future.

 

 

Bio:

Bonin Bough is one of the foremost-awarded marketing executives in his field, the host of The Cleveland Hustles, and the author of Txt Me. Throughout his illustrious career as one of the youngest C-suite executives in a Fortune 50 company, Bonin has spearheaded some of the industry’s largest global marketing campaigns.

As the chief media & e-commerce officer at Mondelez International (formerly Kraft Foods), he created some of the first marketing programs across Facebook, Twitter, YouTube, Paramount Films, ABC, NBC, Fox, to name a few, and took precedence in fostering partnerships with startups including Instagram, Foursquare, and Buzzfeed. Prior to Mondelez International, Bonin led digital marketing globally for PepsiCo, Weber Shandwick, and Ruder Finn Interactive.

Bonin’s prominence as a transformative activator has helped reinvigorate traditional marketing by combining innovative tech via breakthrough brand campaigns including Oreo, Honey Maid, Pepsi, Gatorade, and countless other billion-dollar brands.

In 2013, Bonin was inducted into the American Advertising Federation’s Advertising Hall of Achievement and has been listed in Fortune magazine’s 40 under 40, Fast Company’s 100 Most Creative People in Business, The Adweek 50, and PRWeek Power List.