Build Business Experiences: Whitney Watson

May 11, 2021

Whitney Watson, CPSM, director of engineering markets of Digital Engineering, recently chatted with the Society about her role and her experience attending Build Business in 2020.

What’s a usual day like for you at your job? Working to achieve that sweet spot we call balance (or maybe it’s staying afloat!): creative and technical proposal writing, collaboratively and independently strategizing for firm growth, and marketing our firm while educating and elevating our team members. No day is ever the same and that challenge is one of the aspects I love most about my job.

What’s another favorite part of the job? Being part of the life cycle of a project and then witnessing how that project positively impacts a community and improves the quality of life.

What made you decide to attend Build Business 2020? When the 2019 Build Business wrapped up, I immediately sought approval from our principals to attend again in 2020—and they agreed! The decision was easy because of the amount of educational and innovative content I brought back to my firm that we now utilize on a daily basis. Regardless of in-person or virtual, Build Business brings cutting-edge content that we marketers crave and an energetic experience that always reinvigorates.

How many times have you attended? My first Build Business was in Washington, D.C. in 2019.

What did you think of the conference? The amount and quality of content Build Business 2020 provided were remarkable.

What did you think of the virtual experience? I was blown away by how enjoyable the experience was and the ease of navigating the platform and all of the sessions. Plus, having the option to go back and watch sessions I missed is a big perk.

Did you have a favorite part of the conference? The high energy that was woven throughout the entire virtual experience. From the opening keynote to engaging side chats in sessions, the conference provided a fun and welcoming experience that was stimulating.

What do you think you walked away with and could bring back to your firm to help with your job? I walked away with timely exposure to various technology options/trends as well as how to wake up my writing and compel my firm’s audience on paper. The fresh focus on writing techniques has proven to be very helpful throughout this past year. My firm was also in the middle of a strategic planning process at that time, so I brought back several ideas, tools, and resources that aided in developing the marketing/business development segment of that plan.


Do you have a Build Business Experience you’d like to share? If so, please reach out to