Build Business Experiences: Jen Newman

April 21, 2021

Jen Newman, FSMPS, CPSM, principal of Elevate Marketing Advisors, recently chatted with the Society about her role at Elevate and experience attending Build Business in 2020.

What’s a usual day like for you at your job? There is no usual. What I love about what I do is that the only thing usual about each day is in some form to Elevate others; clients, colleagues, teaming partners, and our industry.

What’s your favorite part of the job? When our clients achieve and, even better, exceed a goal.

What made you decide to attend Build Business 2020? In order to help our clients succeed, it’s critical we’re always evolving and learning.

Was 2020 the first time you attended Build Business? If not, how many times have you been? My first Build Business was in San Francisco in 2012, and it was a game-changer for my career from the impactful education, to the networking.

What did you think of the conference? I was blown away by the sheer volume of educational offerings and variety of education from content for all levels of professionals, to different types of delivery.

What did you think of the virtual experience? I was impressed at the level of engagement and the surprises throughout. The opportunity to have access to all content, so I didn’t have to make the choice of which session I could attend, was a major bonus.

Did you have a favorite part of the conference? The overall experience was well-thought-out from the Sugarwish personalized attendee welcome kit, to the celebrity cameos, to the awards and recognition.

What do you think you walked away with and could bring back to your firm to help with your job? From discussions to tools and templates, there were many things I brought back to my role and team to apply.


Do you have a Build Business Experience you’d like to share? If so, please reach out to