Early in my career, I was the victim of several layoffs (seven, but who’s counting). In tight times, historically the first staff to be cut have been in marketing. Fast forward two decades, and I’m amazed by an unfathomable change in the A/E/C industries and the working world in general. I’m referring, of course, to The Great Resignation.
Why are people leaving their jobs? Like many events, there isn’t just one simple explanation. Naturally, as potential and current employees seek greener grasses, employers are finding themselves in a talent race. Competitive salaries, a 401K, and health/vacation benefits are table stakes in today’s market. Aside from outbidding your competitors, what’s needed to attract and keep top talent? Is it flex working? What about going back to ping pong tables and casual Fridays?
I think the answer could be something far less obvious but much more impactful. Could creating a culture of boundaries (and the accompanying trust and psychological safety) be the secret sauce in today’s job market?
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This article, written by Janki DePalma, CPSM, LEED AP, first appeared in the February 2022 issue of Marketer.
