Best Practices in A/E/C Trade Show Marketing

November 1, 2018


Take the Trade Show Marketing Survey for a Chance to Win a $50 Gift Card.

Firms in the A/E/C industries may spend thousands or even millions annually on trade show participation, as costs for travel, displays, and giveaways add up quickly. As a marketing leader, are you applying modern trade show practices, achieving business goals, and making a lasting impact on your firm? And how do your conference efforts stack up to your peers and the competition?

To find out, consider participating in a survey to share your insights and learn more about this timely topic. SMPS members Amy Collins, CPSM, and Ali Detar, CPSM, have partnered with a student from Southern Illinois University – Edwardsville’s in the master of market research program to explore best practices in A/E/C trade show marketing.

Please share your expertise and valuable feedback. By completing the short survey, you’ll have a chance to win one of four $50 Amazon gift cards.

Data will be analyzed and shared with the SMPS community so that we can apply the information and bring even greater value to our firms.