Photography can be the most compelling part of your marketing and PR campaigns, and often a large part of the marketing budget for architecture firms. How can you best leverage this investment to showcase your firm’s work? At a recent SMPS Boston-sponsored session at ArchitectureBoston Expo (ABX), a panel of experts discussed the importance of high-quality photography in architectural marketing and provided tips and tricks for working with a professional architectural photographer.
Robert Benson, an architectural photographer with 20 years of experience, Wendy Benson, studio manager at Robert Benson Photography, and Jennifer D. Wells, vice president of brand strategy at Shepley Bulfinch, participated in the panel moderated by Rhino PR’s Susan Shelby, FSMPS, CPSM. Here are some tips and best practices from the session.
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This article, written by Michele Spiewak, first appeared in the April 2018 issue of Marketer.