A/E/C Marketing Essentials

Gain valuable knowledge and insight into marketing

Gain valuable knowledge and insight into five of the six domains of practice

During the one-day workshop, you’ll gain valuable knowledge and insight into five of the six domains of practice (Marketing Research, Marketing Planning, Client and Business Development, Proposals, and Promotional Activities) that are critical to your success as an A/E/C marketer or business developer. This workshop gives you the opportunity to interact with instructors and peers throughout the day and learn to apply concepts to your firm immediately following the session.

Workshop Agenda:

7:45–8 a.m.: Registration/Continental Breakfast
8 a.m.–4 p.m.: Workshop Topics
Noon–1 p.m.: Lunch
4–4:30 p.m.: Q & A
4:30 p.m.: Networking Happy Hour

Meet the instructors.

Who Should Attend

AEC Marketing Essentials is ideal for professionals who are:

  • New to marketing, business development and/or the A/E/C industries
  • Looking for a refresher on marketing and business development basics
  • Cross training technical staff in marketing and business development
  • Looking to take their career to the next level

Workshop Topics

Marketing Research
•    Why Market Research Matters
•    SWOT Analysis
•    Types of Research
•    Types of Surveys

Marketing Planning
•    Why Firms Should Market
•    Marketing Metrics
•    Strategic, Business, and Marketing Plans
•    Marketing Plan Content

Client and Business Development
•    Models of Business Development
•    Network Effectively
•    Nurture Relationships
•    Lead-Tracking System/Process

•    Why Teams Win
•    Go/No Go Process
•    Proposal Process
•    Consultant Selection
•    Writing and Graphics
•    Proposal Response
•    Interview

Promotional Activity
•    Communication Plan
•    Branding
•    Internal and External Marketing
•    Media Relations


SMPS Member: $395 (Early-bird rate) or $445 (After early-bird)
Non-Member: $545 (Early-bird rate) or $595 (After early-bird)

Registration is now closed.

Team discount: Teams of three or more employees from the same company benefit from a $100/person discount. Use paper registration form and email forms to [email protected].

Earn CEUs

A/E/C Marketing Essentials is approved for 6.5 hours of Certified Professional Services Marketer CEUs and AIA learning units.

For More Information

Contact Natasha Moussavi, SMPS headquarters, at 703.549.6117, x243, or [email protected].

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