SMPS and the SMPS Foundation Release Report on Business Development

About the Society for Marketing Professional Services (SMPS)

Survey-based research looks at the current state and future trends of business development
within the A/E/C industries.

 

Sell Do Win Business 2016 Report Image

Alexandria, VA−The Society for Marketing Professional Services (SMPS) and the SMPS Foundation announce the publication of “Sell. Do. Win Business. A Report on How A/E/C Firms Are Using Staff to Win More Work.” Available for download on the SMPS website, this report is the culmination of 2015 survey-based research, which provides the latest insight in how firms engage clients and attempt to win work.

SMPS Foundation President, Holly R. Bolton, FSMPS, CPSM, states, “The SMPS Foundation focuses on researching trends and topics that support the success of A/E/C organizations in marketing and business development. For this research project, we partnered with SMPS to explore a significant topic in the industry: how firms approach business development responsibilities. The report will be a helpful resource for firms as they analyze their own efforts to win work.”

More than 1,300 professionals in the A/E/C industries, including members of SMPS, Associated General Contractors of America (AGS), American Institute of Architects (AIA), and National Council of Structural Engineering Associations (NCSEA) participated in the study. The report includes survey results, a snapshot of key findings, and statistics of how firms support business development efforts.

“There is great value in partnering with the SMPS Foundation to provide these key industry findings. The Society’s goal is to help professionals and their firms discover ways to build business and client relationships, especially in a changing marketplace,” adds SMPS President Paula M. Ryan, FSMPS, CPSM. “This report is the beginning of additional resources being developed for our members and their firms on this topic, including a forthcoming book and specific seller-doer educational programs.”

For questions about the report, please send your inquiry to communications@smps.org.

Research data collected and compiled by McKinley Advisors.

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