The SMPS Foundation, in partnership with the United Negro College Fund (UNCF), provides financial assistance to students at Historically Black Colleges and Universities (HBCUs). Made possible by generous donations, the SMPS Foundation Zinsmeyer Scholarship Program focuses on the fields of architecture, construction management, engineering, marketing, mass communications, and public relations. Recently, SMPS chatted with Arianna Hawthorne-Cox who attends Clark Atlanta University. Arianna is one of 16 students who received a scholarship for the 2024-25 academic year.
What inspired you to apply for this scholarship?
I was inspired to apply for the SMPS Foundation Zinsmeyer Scholarship because of its commitment to supporting students pursuing careers in marketing, communications, and business. As a marketing major with a passion for brand development and creative strategy, this opportunity aligns perfectly with both my academic interests and career path.
How has receiving this scholarship impacted your academic or personal journey?
Receiving this scholarship has been both a financial relief and a source of motivation. It reaffirmed that my hard work and dedication are being recognized, allowing me to focus more on my studies, leadership roles, and building my design and branding business without the added stress of financial burden.
What are your academic and career goals?
Academically, I am striving to graduate with honors from Clark Atlanta University with a degree in business administration and a concentration in marketing. My career goal is to become a brand strategist or marketing consultant, helping businesses, especially those owned by women and people of color, craft powerful brand identities and scale their impact.
Have you faced any challenges in your educational journey, and if so, how have you overcome them?
Yes, one of my biggest challenges has been balancing being a full-time student, leader, and entrepreneur. Time management and prioritization became crucial skills I had to master. Through intentional planning and leaning on my support system, I’ve learned how to remain grounded and still produce high-quality work across all areas of my life.
Can you share a school project you’re proud of and what, if anything, has it taught you?
One project I’m particularly proud of was leading the graphic design for Clark Atlanta University’s Spring 2025 Campus Elections. I created customized branding for multiple candidates, several of whom were successfully elected. This taught me the power of visual storytelling in shaping public perception and how impactful branding can influence real-world outcomes.
What drew you to pursue a degree in business administration?
Growing up, I was surrounded by entrepreneurs in my family who showed me what it means to turn ideas into income. Business administration felt like a natural path, offering me the tools to not only manage and grow my own ventures but also help others succeed in theirs, especially through marketing, which I see as the heartbeat of any brand.
What’s one important lesson you’ve learned about leadership, entrepreneurship, or teamwork so far?
One key lesson I’ve learned is that real leadership is rooted in service. Whether I’m leading a project or supporting someone else’s vision, I’ve found that active listening, empathy, and accountability build trust and drive results far more than titles ever could.
Is there a particular sector or industry you’re excited to work in after graduation, and why?
I’m most excited to work in the beauty and lifestyle marketing industry. I want to help brands authentically connect with Gen Z consumers through storytelling, digital engagement, and inclusive branding. This sector blends creativity, strategy, and culture, all the things I’m passionate about.
