Ushering in a New Era of Growth and Impact
SMPS is proud to announce the acquisition of ElevateHER® from Zweig Group—a strategic move that underscores a shared commitment to ensuring a sustainable workforce and improving the human experience in the A/E/C industry.
Since its founding by Zweig Group in 2019, ElevateHER has emerged as an impactful initiative dedicated to tackling the talent crisis in the A/E/C industry. By addressing workforce sustainability through comprehensive turnkey solutions, the program has provided firms with frameworks and tools to help them attract, retain, and advance top talent. For the next phase of impact, Zweig Group identified SMPS as a robust organization that brings the reach, resources, and infrastructure to propel ElevateHER forward.
This is a pivotal moment for SMPS and the A/E/C industry,” said Marci D. Thompson, CEO of SMPS and the SMPS Foundation. “Transforming business begins with people. Developing talent, fostering belonging, and investing in potential are not just value, they’re imperatives. ElevateHER® aligns seamlessly with our mission, and we’re honored to build upon the incredible foundation laid by Zweig Group.”
Both organizations are committed to a collaborative transition process that safeguards the legacy of ElevateHER while ushering it into its next phase of impact. Under SMPS’s stewardship, the program will expand its reach and resources, evolving into its most influential chapter yet.
“ElevateHER has outgrown its beginnings in the best way possible,” said Chad Clinehens, CEO of Zweig Group. “What started as a call to action has become a movement, and we believe SMPS is uniquely positioned to take it to the next level. This transition isn’t just about continuing the work—it’s about amplifying it.”
Beyond this acquisition, SMPS and Zweig Group view this collaboration as the foundation for a broader, ongoing partnership—one dedicated to elevating talent, fostering innovation, and strengthening the business of A/E/C.
About ElevateHER
Founded by Zweig Group in 2019, ElevateHER® is about the future of the A/E/C industry. It is Zweig Group’s commitment to address the recruitment and retention crisis of our industry through the lens of DEI&B (Diversity, Equity, Inclusion, and Belonging), with a focus on comprehensive data and research, accessible resources, and an engaged community.
About SMPS
SMPS is a community of marketing and business development professionals working to advance the A/E/C industry. Through educational resources, networking, and industry research, SMPS helps firms and individuals grow their impact and career potential. The SMPS Foundation supports workforce development initiatives and provides insights that drive the future of the industry.
About Zweig Group
Zweig Group, four times on the Inc. 500/5000 list, is the industry leader and premiere authority in A/E/C firm management and marketing, the go-to source for data and research, and the leading provider of customized learning and training. Zweig Group exists to help A/E/C firms succeed in a complicated and challenging marketplace through services that include Mergers & Acquisitions, Strategic Planning, Valuation, Executive Search, Board of Director Services, Ownership Transition, Marketing & Branding, and Business Development Training. The firm has offices in Dallas, TX, and Fayetteville, AR.
