As an A/E/C consultant, my schedule is anything but typical. There are no fixed office hours; my clients’ needs come first, which often means being available from as early as 5 a.m. to as late as 8 p.m. and even on weekends to meet deadlines or address urgent matters. My hours are not unlike many A/E/C marketers and business developers, who also face similar demands and time commitments. However, I’m fortunate that my clients understand the importance of vacations—after all, they enjoy their time off, too.
Like many of us, I do extensive prep work to ensure everything runs smoothly in my absence, appointing a point person, and setting up contingencies. But taking a break is vital, and here’s why.
I recently returned from an incredible vacation in Iceland with my husband and a group of friends. This trip left me feeling more rejuvenated than ever, underscoring the critical role that time off plays in our lives.
Connecting With Loved Ones
Spending quality time with the people you care about is invaluable. Our Iceland adventure allowed us to bond, laugh, and create unforgettable memories together. Whether it’s exploring new places or simply enjoying each other’s company, these moments strengthen our relationships. In a profession where client interactions can dominate our time, these personal connections are essential.
Physical and Mental Health
Stepping away from the usual routine is crucial for our well-being. The breathtaking landscapes and serene environment of Iceland provided the perfect backdrop for relaxation and reflection. Taking time to unwind and recharge is essential for maintaining a healthy mind and body. As marketers and business developers, we constantly juggle multiple projects and deadlines, making it all the more important to ensure we’re taking care of ourselves.
Creating Clarity
Being away from work allowed me to gain a fresh perspective. Disconnecting helped clear my mind and brought new insights. Sometimes, stepping back is the best way to move forward with clarity and purpose. When you’re in the thick of day-to-day tasks, it’s easy to lose sight of the bigger picture. Vacations offer that much-needed pause to reassess and refocus.
Sparking Creativity
Travel and new experiences ignite creativity. The natural beauty and unique culture of Iceland inspired me in unexpected ways. It’s amazing how new surroundings can fuel innovative ideas and solutions. For marketers and business developers, creativity is our lifeblood. We thrive on new ideas and approaches, and travel can be a rich source of inspiration.
Encouraging a Balanced Life
Taking vacations isn’t just beneficial for you; it sets a positive example for your team and peers. When you prioritize taking time off, it encourages your employees and colleagues to do the same. Demonstrating that it’s okay to step away from work helps foster a healthier, more balanced work culture. It shows that we value our well-being and recognize the importance of recharging, which in turn leads to a more motivated and productive team.
I encourage everyone to prioritize taking time off, not just for yourself but for the people around you. Whether it’s a far-off destination or a staycation, give yourself the gift of time to relax, reflect, and reconnect. You’ll return with renewed energy, fresh perspectives, and a deeper appreciation for life. Vacations are not just a luxury; they are a necessity. They enable us to connect with loved ones, maintain our health, gain clarity, and spark creativity. These breaks are crucial to ensuring we bring our best selves to our work. So, plan that trip, take that break, and come back ready to conquer the world—refreshed and inspired.
Article written by SMPS member Jen Newman, CPSM, FSMPS. You can reach her at jen@elevatemarketingadvisors.com and be sure to connect with her on LinkedIn at www.linkedin.com/in/elevateaec.
