Unlocking the Power of Research

Greetings SMPS Community,

As we eagerly anticipate the Amplify A|E|C conference in July, I am thrilled to extend a warm invitation to you to join us in Salt Lake City. For those attending for the first time, get ready to experience firsthand why Amplify is the highlight on our industry’s event calendar. It’s not just another conference. It’s where lifelong connections are forged, ideas are sparked, and professional growth is accelerated.

The SMPS Foundation board of trustees has been diligently working behind the scenes, gearing up to unveil our latest research initiatives designed to empower you and your firms. As marketers and business development professionals, our mission is clear: to equip you with timely, relevant insights that drive business transformation through marketing leadership.

Sell. Do. Win.

At Amplify, we are thrilled to unveil “Sell. Do. Win Engaging Staff to Win More Work” – the newest version of our popular SMPS Foundation publication, prepared in partnership with Stambaugh Ness. In this session, we will illuminate vital industry insights gleaned from research on how firms engage clients and win work. Join us on Friday, July 26 from 9:30 a.m. to 10:30 a.m. and be at the forefront of industry innovation.

Emerging Trends in A/E/C Marketing and Business Development

At Amplify A|E|C, the SMPS Foundation is also hosting an Emerging Trends Roundtable, where the brightest minds in the A/E/C industry will converge to explore the future of marketing and business development. Led by several industry luminaries, this session promises to provide a dynamic exchange of ideas on key issues shaping our industry’s landscape. Join us on Wednesday, July 24 from 9:00 a.m. to noon for a stimulating discussion fueled by coffee and lite bites. Reserve your spot today and be part of the conversation on what trends are shaping our industry’s trajectory.

Before I conclude, I must express my deepest gratitude to the board of trustees, particularly Joy Woo, Michele Raftery, and Sarah Kinard, whose unwavering dedication has propelled our research initiatives forward. Their commitment to advancing our profession is truly commendable.

As we gear up for Amplify A|E|C 2024, I encourage each of you to visit www.amplifyaec.org and seize the opportunity to attend either or both of these enlightening sessions. Remember, your donation to the SMPS Foundation enables us to continue influencing our profession through vital research and advocacy efforts. Together, let’s shape the future of the A/E/C industry.


Warm regards,

Janet Lively McCauley

President, SMPS Foundation Board of Trustees

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