Program Description
If you are a business development, human resources, or
marketing, professional involved in the hiring process or managing
employees within your firm, this one-day program will show you how to
apply business development principles you already use to recruit and
retain employees.
It’s no secret that some of the most profitable,
successful companies in the world focus on making their employees top
priority and creating an employee-centric culture. High turnover costs
firms precious time, money, and potentially, clients.
“Recruit & Retain Great A/E/C Talent”
offers a unique business development approach to attracting and hiring
top professionals, then keeping them—and most importantly, keeping
them happy—once they are on your team.
Our instructor, Dr. Dennis Schrag, a certified
Senior Professional in Human Resources (SPHR), will show you the
similarities between winning and keeping employees (human resources) and
winning and keeping clients (business development). You will come away
with an understanding of how to apply business development principles
and strategies to improve your firm’s ability to attract and
retain great talent. Does your firm:
• Make looking for talent a
management priority?
• Take a proactive approach to recruitment and retention?
• Understand why employees quit—and why they
stay?
If not, this in-depth workshop will be
invaluable in making the most of your firm’s human resources
efforts. You will discover why planning and management support are
crucial to your firm’s success. Based on the latest industry
research findings, our certified instructor will show you solid, proven
strategies to strengthen your recruiting and retention tactics. Take the
skills you learn today back to your management team to help your firm
hire and keep the right people.
You’ll learn how to attract and retain
top talent by:
• Making it easier for candidates to
find you
• Designing employee referral systems
• Developing a recruitment database
• Researching and pre-screening applicants
• Interviewing and hiring smart
• Creating a retention culture that allows employees to
thrive
• Making the most of new employees’ first weeks of
employment
Apply your learning on the job with these
take-away resources:
• 100-page workbook
• Cost-of-turnover worksheet
• Retention tip sheet
• Employee/client retention plan worksheet
• Marketing/sales action plan
• SMPS Foundation studies
• 12 Recruitment and retention recommendations
• Books for further reading
If you are responsible for identifying, recruiting, and
managing employees within your firm, or want to learn more about how
effective human resource management can advance your career, this
program is for you!
Who Should Attend?
-
Associates
-
Business Development Associates
-
Business Development Managers
-
Human Resources Managers
-
Human Resources Directors
-
Marketing Managers
-
Marketing Directors
-
Principals
-
Senior Managers
-
VPs
About the Instructor
 Dr. Dennis Schrag is the president of The Longview
Group, a management consulting organization that provides training
services nationally and internationally. Dr. Schrag is currently on the
faculty of the Henry B. Tippie College of Business at the University of
Iowa and teaches a variety of MBA-level courses. Prior to joining the
University of Iowa, he was the corporate marketing manager for The
Stanley Group, an ENR 100 firm. Dr. Schrag is an experienced executive, certified as a
Senior Professional in Human Resources (SPHR) from the Society for Human
Resources Management. He is a Fellow of SMPS and is a trustee of
the SMPS Foundation.
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Fax: 703.549.2498
Phone: 800.292.7677, x228
SMPS
